Outdoor Campaign for OUTPUT
The installation faithfully reproduces the two mobile phones at a 1:1 scale. It is currently one of the largest single-object mobile phone installations in the world. The design ensures consistency with the actual devices in terms of appearance and detail quality, while incorporating differentiated designs for different target audiences based on gender. Furthermore, radar tracking, body capture, naked-eye 3D, and other technologies are used to integrate rich digital content and create a visually stunning combination of the large screens and the Shanghai Bund landscape.
Download Press Kit № 153807
Download Press Kit № 153807 Outdoor Campaign for OUTPUT by OUTPUT to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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For Vivo X Series, find press releases in a variety of languages: English.
Access our collection of Vivo X Series articles, ready for use and offered in languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Arabic (Standard), Turkish, Korean, Russian and Hindi.
This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site. The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles. In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Secrecy
Vivo X Series Outdoor Campaign has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
OUTPUT was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Vivo X Series Outdoor Campaign.
Discover OUTPUT's journey through our press releases, available for all press members and journalists to use without restrictions. Available now: 2 press releases ready for immediate access by journalists.
OUTPUT Introduces Larger-Than-Life Mobile Phone Installation
Access OUTPUT Newsroom to delve into the world of top-tier design and accolades.
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