Flow
White Wine Packaging for DOTONE Brand Design
Flow uses an hourglass as a container and advocates the product concept of healthy drinking and cherishing time. The hourglass symbol represents the passage of time to remind people to cherish time and life, and the hourglass shape can make alcohol flow slowly; the scale on the auxiliary bottle reminds drinkers to enjoy alcohol properly, cherish time, reflect on the bad results of indulgence, and cherish health. The bottle is designed with transparent double-layer glass.
Download Press Kit № 142586
Download Press Kit № 142586 White Wine Packaging for DOTONE Brand Design by Wei Sun to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Flow by Wei Sun
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White Wine Packaging by Wei Sun
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Wei Sun Flow
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Wei Sun White Wine Packaging
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DOTONE Brand DesignBrand Logo
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Flow White Wine Packaging Press Releases
Discover our press releases for Flow available in the following languages: English.
Flow White Wine Packaging Media Articles
For immediate use: Flow articles, available in languages such as Dutch, Turkish, French, Korean, Indonesian, Japanese, Russian, Hindi, Chinese (Mandarin), Arabic (Standard), Spanish, Italian, German, Portuguese and English, to enrich your content.
Unique Properties
This is a white wine packaging that advocates people's healthy drinking. It uses "hourglass" as a container and advocates the product concept of "healthy drinking and cherishing time". The bottle is supplemented with a scale (ml) to remind everyone of the emotional changes caused by drinking to a certain extent. With the design of two layers of transparent glass, the simple shape of the first layer makes it possible to see the transparent hourglass container of the second layer.
Tags
White wine, White wine bottle design, White wine packaging design, Packaging design, Hourglass
Production Technology
The entrusted factory uses 3D printing technology to make samples and feedback the implementation details. After confirmation, custom development molds. The outer packaging is made of transparent PVC, the text is printed in spot color, and the logo and product name are made of embossed, frosted silver, and light silver. The white wine is designed with transparent double-layer glass. First, the model is injection-molded with acrylic, and then the real object is presented with glass.
Design Challenge
The original intention of the design is to creatively control drinking behavior, but this may be different from the sales appeal of commodities in the market, because people often like to use commodities conveniently, and this hourglass-type liquor is a reverse thinking, because on the surface it looks It may seem unfriendly, but in fact this product design that makes drinking in moderation is really concerned about people's health. It takes a little time and getting used to when users try to use it.
Project Duration
The project started in Shenzhen in March 2020 and was completed in Shenzhen in September 2020.
Operation Flow
When using the product, the shape of the hourglass of the wine bottle allows the alcohol to flow slowly in the bottle, and the palm of your hand can perceive the ongoing pouring behavior by touching the scale on the wine bottle. In order to shorten the waiting time for pouring wine, the user will subconsciously control the amount of alcohol poured into the wine glass, so as to limit drinking.
Research
Collecting relevant news, it is found that hundreds of thousands of people die from drinking in China every year, and most of the deaths caused by drinking are due to excessive drinking or uncontrolled drinking. Therefore, it is hoped that through design, people can drink healthily, cherish life and pay attention to family. Therefore, the original intention of FLOW's design is to effectively help people to drink reasonably. Whether it is visually or from the scale marked on the bottle, it always reminds people not to drink too much, and the shape of the hourglass can make the alcohol flow slowly and make pouring wine. control.
Inspiration
The hourglass symbol represents the passage of time to remind people to cherish time and life, and the hourglass shape can make alcohol flow slowly; the scale on the auxiliary bottle reminds drinkers to enjoy alcohol properly, cherish time, reflect on the bad results of indulgence, and cherish health. There is no better container for reminding people to drink responsibly than the hourglass, and most importantly, it is a real, three-dimensional hourglass that is more impressive.
Image Credits
Image #1-#5 Designer,Wei Sun,2020 3D modeling renderer,Mingran Wu,2020 3D modeling renderer,Jiaying Zheng，2020
Project Overview
Flow White Wine Packaging has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Wei Sun was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Flow White Wine Packaging.
Wei Sun Press Releases
Discover Wei Sun's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 6 press releases, available exclusively for journalists.
Introducing Flow: A Revolutionary White Wine Packaging Design by Wei Sun
Wei Sun's Flow design is a revolutionary white wine packaging concept that advocates healthy drinking and cherishing time, using an hourglass symbol to remind people to drink responsibly and cherish life.
Wei Sun Newsroom
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