Romance
Syrup for Romance
The bottle design and labels for Romance are inspired by the brand's name, with feminine curves reflecting romance. Each label features a modern Indian woman's face in a romantic situation, emphasizing the product’s cultural origin. Designed for parties and cafes, the labels use vibrant colors to evoke joy and energy. The modern 2D vector illustrations in a cubist style distinguish this product from others, which typically feature real fruit designs.
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Romance by Mohammadreza Eslamparast
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Syrup by Mohammadreza Eslamparast
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Mohammadreza Eslamparast Romance
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Mohammadreza Eslamparast Syrup
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Mohammadreza Eslamparast Designer Portrait Photo
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RomanceBrand Logo
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Unique Properties
These products are used in parties and cafes, so it is used colorful forms to feel happiness and liveliness. To make them different they are designed with modern illustration technique. The style is cubist and 2D vector illustration. Because most designs of this kind of products use real fruits it is decided to make them illustration.
Tags
Syrup, Drink, Romance, Lovely, Colorful, Cafe, Party, Illustrations, Modern, Label,
Production Technology
The labels are printed on matte adhesive back labels with narrow web Flexo machine. The material is paper. Each one is printed in 6 to 8 colors. The bottle is made from glass with a ROPP cap.
Design Challenge
The most challenging aspect of this design activity was managing the complexity of 30 distinct flavors while ensuring they formed a cohesive visual identity. The challenge was to create diverse color spaces that were visually harmonious. labels are small and narrow so it made the design harder and had to use the less words and use objects to show their tastes.
Project Duration
The project started in July 2024 in Tehran finished in September 2024 in Tehran
Operation Flow
The bottle shape is narrow and tall to make it easy to use and to catch it with one hand. The ROPP cap make it suitable to pour slowly the liquid.
Research
It took a two-week exploratory research. Analyzing trends syrup design in the world, They identified a market gap for innovative designs, particularly in Cubism with flat colors. This discovery inspired a visually striking and functional packaging style, enhancing brand differentiation. There were 3 methods: shrink, full wrap label and half label before designing the bottle and decided to use half labelling.
Inspiration
The design of the bottle and the labels is inspired by the name of the brand Romance, because of meaning of the name the bottle has feminine curves and labels are designed with women in each taste. Because this product is from India, it is used an Indian modern woman face to show a Romatic situation.
Image Credits
Illustrator: Mohammadreza Eslamparast Industrial Designer: Kourosh Khanmohamadi Assistant: Soodabeh Zomorodi, Samyar Eslamparast
Project Overview
Romance Syrup has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Mohammadreza Eslamparast was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Romance Syrup .
Mohammadreza Eslamparast Press Releases
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