It Is In Your Genes
Dynamic Identity for Genecontact
This brand identity was created for a genotyping service, by which predisposition to possible genetic diseases can be detected. Just like the DNA structure, the design concept was also built upon a system of codes, namely specially designed Morse codes representing the letters of alphabet. Any word can be visualized this way, turning a static logo into a dynamic identity. The logo, which is the name of the Client written by the codes, takes the double-helical structure shape of the DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Download Press Kit № 144669
Download Press Kit № 144669 Dynamic Identity for Genecontact by Brand Bar Communications to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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It Is In Your Genes by Brand Bar Communications
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Dynamic Identity by Brand Bar Communications
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Brand Bar Communications It Is In Your Genes
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Brand Bar Communications Dynamic Identity
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GenecontactBrand Logo
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It Is In Your Genes Dynamic Identity Press Releases
Press releases for It Is In Your Genes are now accessible in these languages: English.
It Is In Your Genes Dynamic Identity Translations
It Is In Your Genes in your language: we provide project translations across multiple languages: Dinamiese Identiteit AF, Identitet Dinamik SQ, ተለዋዋጭ ማንነት AM, الهوية الديناميكية AR, Դինամիկ Ինքնությունը HY, Dinamik Şəxsiyyət AZ, Identitate Dinamikoa EU, Дынамічная Ідэнтычнасць BE, গতিশীল পরিচয় BN, Dinamički Identitet BS, Динамична Идентичност BG, တက်ကြွသောအထောက်အထား MY, Identitat Dinàmica CA, Dinamikong Pagkatawo CEB, Dynamic Identity NY, 動態標識 ZY, 动态标识 ZH, Identità Dinamica CO, Dinamički Identitet HR, Dynamická Identita CS, Dynamisk Identitet DA, Dynamische Identiteit NL, Dinamika Identeco EO, Dünaamiline Identiteet ET, Dynaaminen Identiteetti FI, Identité Dynamique FR, Dearbh-Aithne Fiùghantach GD, Identidade Dinámica GL, დინამიური იდენტურობა KA, Dynamische Identität DE, Δυναμική Ταυτότητα EL, ગતિશીલ ઓળખ GU, Idantite Dinamik HT, Ainihin Ainihi HA, ʻo Ka ʻike Dynamic HAW, זהות דינמית HE, गतिशील पहचान HI, Dynamic Tus Kheej HMN, Dinamikus Identitás HU, Kraftmikla Sjálfsmynd IS, Njirimara Ike IG, Identitas Dinamis ID, Féiniúlacht Dhinimiciúil GA, Identità Dinamica IT, 動的アイデンティティは JA, Identitas Dinamis JV, ಡೈನಾಮಿಕ್ ಐಡೆಂಟಿಟಿ KN, Динамикалық Сәйкестік KK, អត្តសញ្ញាណថាមវន្ត KM, Indangamuntu Ifite Imbaraga RW, 동적 아이덴티티 KO, Nasnameya Dînamîk KU, Динамикалык Иденттүүлүк KY, ຕົວຕົນແບບເຄື່ອນໄຫວ LO, Identitas Dynamica LA, Dinamiskā Identitāte LV, Dinaminė Tapatybė LT, Dynamesch Identitéit LB, Динамичен Идентитет MK, Identité Dynamic MG, Identiti Dinamik MS, ഡൈനാമിക് ഐഡന്റിറ്റി ML, Identità Dinamika MT, Tuakiri Hihiri MI, डायनॅमिक आयडेंटिटी MR, Динамик Таних MN, गतिशील पहिचान NE, Dynamisk Identitet NO, ଗତିଶୀଳ ପରିଚୟ OR, متحرک هویت PS, هویت پویا FA, Tożsamość Dynamiczna PL, Identidade Dinâmica PT, ਗਤੀਸ਼ੀਲ ਪਛਾਣ PA, Identitate Dinamică RO, Динамическая Идентичность RU, Fa'asinomaga Malosi SM, Динамички Идентитет SR, Dynamic Identity SN, متحرڪ سڃاڻپ SD, ගතික අනන්යතාවය SI, Dynamická Identita SK, Dinamično Identiteto SL, Aqoonsi Firfircoon SO, Boitsebiso Bo Matla ST, Identidad Dinámica ES, Identitas Dinamis SU, Utambulisho Unaobadilika SW, Dynamisk Identitet SV, Ang Dinamikong Pagkakakilanlan TL, Шахсияти Динамикӣ TG, டைனமிக் அடையாளம் TA, Динамик Үзенчәлек TT, డైనమిక్ గుర్తింపు TE, ข้อมูลประจำตัวแบบไดนามิก TH, Dinamik Kimlik TR, Dinamiki Şahsyýet TK, Динамічна Ідентичність UK, متحرک شناخت UR, ھەرىكەتچان كىملىك UG, Dinamik Identifikatsiya UZ, Nhận Dạng Động VI, Hunaniaeth Ddeinamig CY, Dynamyske Identiteit FY, Isazisi Esiguqukayo XH, דינאַמיש אידענטיטעט YI, Ìmúdàgba Idanimo YO, Ubunikazi Obuguqukayo ZU, Dynamic Identity EN.
It Is In Your Genes Dynamic Identity Media Articles
For immediate use: It Is In Your Genes articles, available in languages such as English, Hindi, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Dutch, Portuguese, Italian, Indonesian, Korean, French, Spanish and German, to enrich your content.
Unique Properties
Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags
dynamic brand identity, flexible brand identity, brand identity
Production Technology
• The codes that make up the logo are designed to form the shape of the DNA's double-helical structure. • This iconic form of the logo is reflected as a pattern in further identity elements. • The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory. • The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Project Duration
The project started in July 2021 October in Budapest. The website development is still ongoing.
Inspiration
The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Overview
It Is In Your Genes Dynamic Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Brand Bar Communications.
Bronze Recognition
Brand Bar Communications was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work It Is In Your Genes Dynamic Identity.
Brand Bar Communications Press Releases
Numerous press releases on Brand Bar Communications and their achievements are at your disposal, inviting press members to use them freely in their coverage. Instantly access 2 press releases, available exclusively for journalists.
Brand Bar Communications Unveils Dynamic Identity Design "It Is In Your Genes"
Brand Bar Communications introduces a dynamic brand identity design, "It Is In Your Genes," for a genotyping service, reflecting the DNA structure and Morse codes to communicate the essence of the brand.
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