Henry Moore Exhibition
Visual Identity for FENG YUXIN DESIGN
The visual design for the Henry Moore exhibition showcases a comprehensive approach, featuring traditional materials such as posters and tickets. Additionally, a unique collection of cultural and creative products has been designed exclusively for the exhibition. This collection includes children's pencils and drawing books inspired by Henry Moore's iconic sculptures. By transforming his sculptural works into engaging drawing books, the designs aim to spark creativity and imagination in children, making art more accessible and interactive for younger audiences.
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Henry Moore Exhibition by Feng Yuxin
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Visual Identity by Feng Yuxin
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Feng Yuxin Henry Moore Exhibition
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Feng Yuxin Visual Identity
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Feng Yuxin Design Team Photo
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Unique Properties
This project merges art, design, and education to celebrate the timeless works of Henry Moore. The exhibition's visual identity is defined by traditional design elements such as posters and tickets, paired with an innovative collection of cultural and creative products. What sets this project apart is the transformation of Moore's sculptural artistry into interactive tools for children, such as drawing books and pencils. These products not only honor the legacy of Henry Moore but also inspire a new generation of creativity, making the exhibition both culturally enriching and uniquely engaging.
Tags
Logo, Art, Graphic design
Production Technology
The design and production of the accompanying exhibition visual cultural and creative products have fully taken into account the use of safe and healthy materials.
Design Challenge
The challenge in design lies in accurately and intuitively conveying the personal characteristics of the exhibiting artist and applying them to all exhibition designs and cultural and creative products.
Project Duration
The project starts in July 2021 and ends in August 2021 in Nanjing, China
Operation Flow
The design effectively conveys Henry Moore's personal characteristics, with minimalist lines outlining key information, enhancing recognition, and possessing a visually captivating appeal that can be widely disseminated.
Research
By designing accompanying exhibition cultural and creative products, it enhances the broad participation of various groups. Artworks are not only meant to be appreciated, but children can also learn about and engage with the exhibition through these cultural and creative products.
Inspiration
The design inspiration comes from Henry Moore's classic sculpture work, "Reclining Figure." Its overall form is streamlined, resembling the letter "M," which corresponds to Moore's English initial "M." It cleverly integrates its representative features into a logo graphic, possessing strong recognizability.
Image Credits
Photographer Yuxin Feng, 2023
Project Overview
Henry Moore Exhibition Visual Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Feng Yuxin was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Henry Moore Exhibition Visual Identity.
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