2000 meters

Black Tea for 2000meters Tea（Yunnan） Co., Ltd.

Although each product belongs to different level, the whole series of black tea makes consumers feel the same brand concept with different design language. Different material, size and shape in each series of package shows a statement of professionalism. Black and red as the main color of product and embellish a bit white, illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate. At the same time, octagon shape as the core symbol, makes the whole series looks exactly like a family.

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Download Press Kit № 100794 Black Tea for 2000meters Tea（Yunnan） Co., Ltd. by TIGER PAN to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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2000 meters by TIGER PAN

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Black Tea by TIGER PAN

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TIGER PAN 2000 meters

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TIGER PAN Black Tea

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2000meters Tea Yunnan Co Ltd Brand Logo

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2000 meters Black Tea Press Releases

Explore press materials for 2000 meters, available in languages such as English.

2000 meters Black Tea Media Articles

Our articles on 2000 meters, prepared for immediate use, are offered in several languages, including Spanish, English, Korean, Indonesian, Japanese, Russian, Italian, Dutch, Turkish, Chinese (Mandarin), Arabic (Standard), Hindi, German, French and Portuguese.

Unique Properties

Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."

Tags

Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude

Production Technology

We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.

Design Challenge

In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."

Project Duration

The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.

Operation Flow

"High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.

Research

When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.

Inspiration

2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.

Image Credits

Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie

Project Overview

2000 meters Black Tea has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

TIGER PAN was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work 2000 meters Black Tea.

TIGER PAN Press Releases

Access a rich repository of press releases on TIGER PAN, offered to press and media professionals for unrestricted use in their stories. Press members can now immediately access 27 press releases.

2000 Meters: A New Black Tea Brand from Yunnan, China

Introducing 2000 Meters, a new black tea brand from Yunnan, China, designed with a focus on high-altitude tea production and unique packaging.

TIGER PAN Newsroom

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