Application for Arani Halder
Language is not just a tool, but a reflection of its surrounding culture, people, media and socio-politics. Therefore, the true essence of a language can never truly be translated into another. Untranslate is an application that teaches the nuances of a language through context-based learning. Deviating from the traditional academic sources, it introduces the specific cultural references and content that can only be learnt by living in the corresponding place or through conversations with native speakers.
Download Press Kit № 146106
Download Press Kit № 146106 Application for Arani Halder by Arani Halder to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Interview Opportunity: Access an exclusive interview with Arani Halder, spanning approximately 1362 words, free for journalistic use. Download available now. Access Arani Halder Interview Now.
For Untranslate, we offer press releases in multiple languages, including: English.
Utilize our prepared articles to feature Untranslate, available in the languages: Italian, French, German, Dutch, Portuguese, Turkish, Arabic (Standard), English, Spanish, Hindi, Korean, Indonesian, Japanese, Russian and Chinese (Mandarin).
Untranslate explores the barrier between languages through the subjective experiences of people. It is an application that teaches you the nuances of a language through context-based learning. Deviating from the traditional academic sources, it introduces you specific cultural references and content that can only be learnt by living in the corresponding place or through conversations with native speakers.
Application, Language, Education, Culture, Linguistics, Social, Context, Historical, Community
After rigorous user testing, and evaluating existing language applications, these were some challenges. Limited Functionality, content covered was very limited. Lack of Context, information may not be contextually acceptable. Impersonal, people do not connect with language. Moving forward, here are the insights gained from the pain points. Experience, the content should be put into real life context. Context, more experiential approach to language learning. Awareness, exposure to varied kinds of media.
The primary challenge in this project stemmed from the notion that language by itself can be an ineffective tool in seamlessly communicating across borders and backgrounds. During building the content and flow of the app, it was very important to get information from credible, first hand sources and be mindful of any social and culturally relevant information. There were several rounds of fact checking, so as to produce the most accurate and unbiased content.
This project started in New York City in August 2019 and finished in May 2021. Since then, it has won a Graphic Design USA Award, a Best Award (hosted by DINZ), an ADGA Award and a Communication Arts Interaction Design Award.
Untranslate provides the user with a single word or phrase from a curated list of contextually rich words. Upon selecting a word it presents you with 4 different contexts, historical, cultural, social and colloquial. As a part of the four contexts, Untranslate presents the user with the etymology of the word; a list of curated culturally relevant content such as book, movies and songs; access to news articles and clips; and knowledge on how to use the word in a conversational setting.
The research behind Untranslate involved first-hand interviews with multiple native speakers of multiple languages. The purpose of the interviews was to obtain experiential information about their perception of language, their social and political associations with it, in addition to any anecdotes they may have related to their linguistic background. Images and quotes were also requested from the interviewees so as to make the content of the application more relatable and welcoming.
Language is not just a tool, but a reflection of its surrounding culture, people, media, and socio-politics. Therefore, the true essence of a language can never truly be translated into another. Certain words, phrases, and expressions can only be fully understood by interacting with the culture and the people it has emerged and grown from. The large number of people who grow up outside their state or country often lose the privilege of being immersed in their native languages and cultures.
Image and content research credits: Esra Gumrukculer Carolyn Olaguivel Namra Khalid Paloma Corrigan Anamika Ananth Aruja Kothari Deveshi Jhunjhunwala Jiahui Yu Sinong Li Sichao Liu Anjana Halder Iris Favand Deepak Warrier
Untranslate Application has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Arani Halder was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Untranslate Application.
Numerous press releases on Arani Halder and their achievements are at your disposal, inviting press members to use them freely in their coverage. Immediate access is granted to 1 press releases for all journalists.
Arani Halder's Untranslate is an innovative language learning application that immerses users in the cultural context of a language, providing a unique approach to learning.
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