Eastern Seawall
Signage System and Environmental Graphic for Water Authority of Shenzhen Municipality
The Eastern Seawall project was to connect 6 areas visually by unified signage systems, creating a unique experience for visitors to enjoy native features and vitality. While avoiding intrusive design, designers took "reading on the way" as a main design concept. It provides visitors with a fresh, interesting, and complete experience to read information, such as signboards, site maps, and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.
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Eastern Seawall by Updesign
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Signage System and Environmental Graphic by Updesign
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Updesign Eastern Seawall
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Updesign Signage System and Environmental Graphic
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Eastern Seawall Signage System and Environmental Graphic Press Releases
Our Eastern Seawall press releases are ready in languages: English, for your convenience.
Eastern Seawall Signage System and Environmental Graphic Media Articles
We provide articles ready for publication on Eastern Seawall, offered in several languages: Turkish, Arabic (Standard), English, German, French, Portuguese, Dutch, Hindi, Korean, Japanese, Russian, Chinese (Mandarin), Spanish, Italian and Indonesian.
Unique Properties
This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality. While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.
Tags
Signage, environment，seawall reconstruction，experiential graphic，Coastal，public space
Production Technology
Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance.
Design Challenge
The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues.
Project Duration
Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China
Operation Flow
Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations.
Research
Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection. The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade.
Inspiration
Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function. Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site.
Project Overview
Eastern Seawall Signage System and Environmental Graphic has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Updesign.
Silver Recognition
Updesign was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Eastern Seawall Signage System and Environmental Graphic.
Updesign Press Releases
We provide a series of press releases on Updesign that journalists and press members can freely incorporate into their narratives. 5 press releases are now available for immediate access by journalists.
Updesign Unveils Eastern Seawall Project in Shenzhen, China
Updesign introduces the Eastern Seawall project, a unique signage system and environmental graphic design, aimed at enhancing the tourist experience in the Dapeng Peninsula, Shenzhen, China.
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