Dalian Seafood

Logo and Brand for Northeastern University of China

Packaging visual design is the first emotional experience of consumers for products, which is often ignored by the seafood packaging on the market. The visual image uses graphic language to display the characteristics of seafood and abstracts the information into graphic visualization. The combination of seafood and graphic illustration is creative, epochal, and novel. It is combined with the packaging effect of environment-friendly materials to create its unique brand image and artistic effect and spread the brand culture of seafood in a visual way that is compatible with modern aesthetics.

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Dalian Seafood by Jijing Ju

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Logo and Brand by Jijing Ju

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Jijing Ju Dalian Seafood

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Jijing Ju Logo and Brand

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Northeastern University of ChinaBrand Logo

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Dalian Seafood Logo and Brand Press Releases

Access press releases crafted for Dalian Seafood in these languages: English.

Dalian Seafood Logo and Brand Media Articles

Access our collection of Dalian Seafood articles, ready for use and offered in languages: Indonesian, Italian, Portuguese, German, French, Dutch, Hindi, English, Spanish, Korean, Japanese, Russian, Chinese (Mandarin), Turkish and Arabic (Standard).

Unique Properties

The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.

Tags

Food, logo, packaging, brand, image, graphic design

Production Technology

The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.

Design Challenge

The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.

Project Duration

The project was launched in September 2022 and completed in November 2020.

Operation Flow

Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.

Research

The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.

Inspiration

Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.

Image Credits

Ju Jijing，2022.

Project Overview

Dalian Seafood Logo and Brand has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Jijing Ju was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Dalian Seafood Logo and Brand .

Jijing Ju Press Releases

Access a rich repository of press releases on Jijing Ju, offered to press and media professionals for unrestricted use in their stories. Now available: Immediate access to 3 press releases for journalists.

Dalian Seafood Unveils Innovative Logo and Brand Packaging Design by Jijing Ju

Jijing Ju's groundbreaking visual design for Dalian Seafood packaging captivates consumers with its modern aesthetic and environmental consciousness.

Jijing Ju Newsroom

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