Identity System
Modulabs

Identity System for Modulabs

Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The unique typeface encourages risk-taking and exploration while inspiring limitless potential. It fosters a culture of innovation and learning, driving positive change. The system is easy to align with and facilitates name creation, designed with a humanistic vibe rather than a systematic look. Completed swiftly in just two months, Modulabs' new identity empowers members to realize their true potential.

Wonseon Yu 2023 Partnership Iron Press Kit № 148300

Download Press Kit № 148300

Download Press Kit № 148300 Identity System for Modulabs by Wonseon Yu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Modulabs by Wonseon Yu
Modulabs by Wonseon Yu

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

Identity System by Wonseon Yu
Identity System by Wonseon Yu

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

Wonseon Yu Modulabs
Wonseon Yu Modulabs

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Photo credits are listed in the Image Credits Section.

Wonseon Yu Identity System
Wonseon Yu Identity System

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

ModulabsBrand Logo
ModulabsBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

Design Newswire
Modulabs Identity System Press Releases

Press releases for Modulabs are now accessible in these languages: English.


Press Kit
Modulabs Identity System Media Articles

Ready for your features: articles on Modulabs in various languages, including Spanish, Portuguese, Korean, Japanese, Russian, Turkish, Arabic (Standard), English, French, German, Indonesian, Dutch, Italian, Chinese (Mandarin) and Hindi.


Unique Properties

Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.

Tags

Identity, Typeface, System

Production Technology

The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically. We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.

Design Challenge

Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.

Project Duration

The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.

Operation Flow

Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.

Research

We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.

Inspiration

Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.

Project Overview

Modulabs Identity System has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Wonseon Yu.

 Award Logo
Iron Recognition

Wonseon Yu was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Modulabs Identity System.

DesignPRWire
Wonseon Yu Press Releases

We provide a series of press releases on Wonseon Yu that journalists and press members can freely incorporate into their narratives. Press members can now immediately access 1 press releases.


Modulabs Unveils New Identity System Designed by Wonseon Yu

Modulabs introduces a visual identity system reflecting its values of growth, co-prosperity, and challenge, designed by Wonseon Yu, in Seoul, completed in November 2022.


Newsroom
Wonseon Yu Newsroom

Find inspiration and award-winning creativity within the Wonseon Yu Newsroom.

You are currently viewing Media Showcase № 148300. Navigate Wonseon Yu's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. You are now viewing the Media Showcase 148300 for Modulabs. You will find further content in Newsroom 342331.

Explore Now

PepsiCo Foundation Identity System
PepsiCo Foundation

Identity System for PepsiCo International Mexico

Dennis Furniss 2021 Agency Silver
The River Runs Through Public Art
The River Runs Through

Public Art for Merbein Arts Group

Beck Storer 2022 Professional Silver
Oil Street Art Space Wayfinding System
Oil Street Art Space

Wayfinding System for Kimhung Design

Kimhung Choi 2023 Agency Iron
End Point Start Point Visual Image Design Exhibition
End Point Start Point

Visual Image Design Exhibition for Tainan University of Technology Product Design Department

CHIA-HUI LIEN 2024 Professional Bronze
Rebranding Emplus Identity Emplus
Rebranding Emplus

Identity Emplus for Rebrandt®

Ruud Winder 2024 Agency Bronze
Across poster
Across

poster for Zhejiang Sci-Tech University

Daoshun Ma 2022 Professional Silver
Menamonsters Characters
Menamonsters

Characters for MENAMONSTERS

Shadi Al Hroub 2023 Professional Iron
Blanc Water Branding
Blanc Water

Branding for Blanc

Harel Koka 2023 Professional Iron
Type Specimen Alskar Typeface
Type Specimen Alskar

Typeface for S6 Foundry

Paul Robb 2022 Agency Silver
Nanhua Kindergarten Graduation Season
Nanhua Kindergarten

Graduation Season for Nanhua Kindergarten

Zhaocheng He 2024 Professional Bronze
Figure Portrait Exhibition Display
Figure Portrait

Exhibition Display for Mengyao Guo

Mengyao GUO 2024 Academic Bronze
The Adventures of Rabbit King Original Character Series
The Adventures of Rabbit King

Original Character Series for Chenxingfu Cultural Co., Ltd.

Zhang Xiao Yin 2021 Professional Bronze
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Launch Your Newsroom

Create a newsroom for direct access to journalists, making your designs easier to publish and feature.

Create Your Newsroom

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY