Heyday Center
Corporate Identity for HEYDAY Center
Heyday is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Download Press Kit № 170737
Download Press Kit № 170737 Corporate Identity for HEYDAY Center by Suzhou SoFeng Design Co.,Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Heyday Center by Suzhou SoFeng Design Co Ltd
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Corporate Identity by Suzhou SoFeng Design Co Ltd
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Suzhou SoFeng Design Co Ltd Heyday Center
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Suzhou SoFeng Design Co Ltd Corporate Identity
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HEYDAY CenterBrand Logo
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Unique Properties
HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags
Branding, Corporate Identity, Sports, Fitness
Design Challenge
The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Project Duration
The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Research
The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration
The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Overview
Heyday Center Corporate Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Suzhou SoFeng Design Co.,Ltd..
Iron Recognition
Suzhou SoFeng Design Co.,Ltd. was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Heyday Center Corporate Identity.
Suzhou SoFeng Design Co.,Ltd. Press Releases
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