Shacheng Laojiao
Packaging for Huailai Great Wall Wine Marketing Co., Ltd
With the same bottle shape, the bottle has two colors: one red and one yellow. The natural and ecological brewing characteristics of Shacheng are painted on the bottle body. The raw materials for brewing and the brewing process are outlined in a white gold thread used for red bottles. The bottom color of the outer box is yellow and red. The yellow inspiration comes from the yellow glaze of the Yongzheng period in the Qing Dynasty and the red inspiration comes from the Langyao red of the Kangxi period.
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Shacheng Old Cellar by Wu yao
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Packaging by Wu yao
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Wu yao Shacheng Old Cellar
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Wu yao Packaging
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Wu yao Design Team Photo
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Huailai Great Wall Wine Marketing Co LtdBrand Logo
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Shacheng Laojiao Packaging Press Releases
Press resources for Shacheng Laojiao are offered in several languages: English.
Shacheng Laojiao Packaging Translations
Delighted to offer translations for Shacheng Laojiao projects in a variety of languages: Packaging EN, Anbalaj HT, Marufi HA, Umbúðir IS, Kemasan ID, Pacáistithe GA, L'imballaggio IT, パッケージングは JA, Таңгак KY, ການຫຸ້ມຫໍ່ LO, Packaging LA, Iepakojums LV, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, L-Ippakkjar MT, Momo Takai MI, पॅकेजिंग MR, Савлагаа MN, प्याकेजिङ NE, Emballasje NO, ପ୍ୟାକେଜିଂ OR, بسته بندي PS, بسته بندی FA, Opakowanie PL, Embalagem PT, ਪੈਕੇਜਿੰਗ PA, Ambalajul RO, Упаковка RU, Afifiina SM, Паковање SR, Kurongedza SN, پيڪنگنگ SD, ඇසුරුම්කරණය SI, Obal SK, Embalaža SL, Baakaduhu SO, Sephutheloana ST, El Embalaje ES, Bungkusan SU, Ufungaji SW, Förpackning SV, Ang Packaging TL, Бастабандӣ TG, பேக்கேஜிங் TA, Төрү TT, ప్యాకేజింగ్ TE, บรรจุภัณฑ์ TH, Ambalaj TR, Gaplamak TK, Тара UK, پیکیجنگ UR, ئورالما ئورالمىنىڭ UG, Qadoqlash UZ, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakishwa XH, פּאַקקאַגינג YI, Apoti YO, Ukupakisha ZU, Verpakking AF, Paketimi SQ, ማሸግ AM, التغليف AR, Փաթեթավորումը HY, Qablaşdırma AZ, Ontzi Bat EU, Тара BE, প্যাকেজিং BN, Ambalaža BS, Опаковката BG, Packaging MY, L'envàs CA, Ang Packaging CEB, Kulongedza NY, 包裝 ZY, 包装 ZH, Imballaggio CO, Ambalaža HR, Obal CS, Emballage DA, Pakend ET, Verpakking NL, L'emballage FR, Pakado EO, Phacaid GD, Pakkaus FI, Embalaxe GL, Verpackung DE, Η Συσκευασία EL, შეფუთვა KA, ʻo Ka Hoʻopaʻa ʻana HAW, પેકેજીંગ GU, पैकेजिंग HI, אריזה HE, Nkwakọ Ngwaahịa IG, A Csomagolás HU, Ntim HMN, Packing JV, ការវេចខ្ចប់ KM, ಪ್ಯಾಕೇಜಿಂಗ್ KN, 포장은 KO, Қаптама KK, Gupakira RW, Ambalajkirin KU, Pakuotė LT, Verpackung LB, Пакувањето MK.
Shacheng Laojiao Packaging Media Articles
Access our collection of Shacheng Laojiao articles, ready for use and offered in languages: Japanese, German, Italian, English, Spanish, French, Portuguese, Dutch, Hindi, Korean, Indonesian, Russian, Chinese (Mandarin), Turkish and Arabic (Standard).
Unique Properties
With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Tags
Packaging,Gift box，wine，Shacking,Old Cellar
Production Technology
The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Design Challenge
The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Project Duration
The project started in Beijing in October 2022 and ended in Beijing in February 2023
Operation Flow
Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Research
The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspiration
The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Project Overview
Shacheng Laojiao Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Wu yao.
Bronze Recognition
Wu yao was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Shacheng Laojiao Packaging.
Wu yao Press Releases
For journalists seeking engaging content: Explore our press releases featuring Wu yao's work, freely available for incorporation into your stories. Instantly access 14 press releases, available exclusively for journalists.
Shacheng Laojiao Packaging Design Unveiled by Wu Yao
Wu Yao unveils the Shacheng Laojiao packaging design, drawing inspiration from historical Chinese glazes and local culture, creating a unique and culturally rich wine packaging experience.
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