Packaging
Shacheng Laojiao

Packaging for Huailai Great Wall Wine Marketing Co., Ltd

With the same bottle shape, the bottle has two colors: one red and one yellow. The natural and ecological brewing characteristics of Shacheng are painted on the bottle body. The raw materials for brewing and the brewing process are outlined in a white gold thread used for red bottles. The bottom color of the outer box is yellow and red. The yellow inspiration comes from the yellow glaze of the Yongzheng period in the Qing Dynasty and the red inspiration comes from the Langyao red of the Kangxi period.

Wu yao 2023 Agency Bronze Press Kit № 148928

Download Press Kit № 148928

Download Press Kit № 148928 Packaging for Huailai Great Wall Wine Marketing Co., Ltd by Wu yao to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Shacheng Old Cellar by Wu yao
Shacheng Old Cellar by Wu yao

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Packaging by Wu yao
Packaging by Wu yao

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

Wu yao Shacheng Old Cellar
Wu yao Shacheng Old Cellar

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

Wu yao Packaging
Wu yao Packaging

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Wu yao Design Team Photo
Wu yao Design Team Photo

Download 1800 Pixels JPEG Image.

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Huailai Great Wall Wine Marketing Co   LtdBrand Logo
Huailai Great Wall Wine Marketing Co LtdBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Shacheng Laojiao Packaging Press Releases

For Shacheng Laojiao, we offer press releases in multiple languages, including: English.


Language Icon
Shacheng Laojiao Packaging Translations

We ensure Shacheng Laojiao is globally understood with translations available in these languages: Packaging EN, Anbalaj HT, Marufi HA, Umbúðir IS, Kemasan ID, Pacáistithe GA, L'imballaggio IT, パッケージングは JA, Таңгак KY, ການຫຸ້ມຫໍ່ LO, Packaging LA, Iepakojums LV, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, L-Ippakkjar MT, Momo Takai MI, पॅकेजिंग MR, Савлагаа MN, प्याकेजिङ NE, Emballasje NO, ପ୍ୟାକେଜିଂ OR, بسته بندي PS, بسته بندی FA, Opakowanie PL, Embalagem PT, ਪੈਕੇਜਿੰਗ PA, Ambalajul RO, Упаковка RU, Afifiina SM, Паковање SR, Kurongedza SN, پيڪنگنگ SD, ඇසුරුම්කරණය SI, Obal SK, Embalaža SL, Baakaduhu SO, Sephutheloana ST, El Embalaje ES, Bungkusan SU, Ufungaji SW, Förpackning SV, Ang Packaging TL, Бастабандӣ TG, பேக்கேஜிங் TA, Төрү TT, ప్యాకేజింగ్ TE, บรรจุภัณฑ์ TH, Ambalaj TR, Gaplamak TK, Тара UK, پیکیجنگ UR, ئورالما ئورالمىنىڭ UG, Qadoqlash UZ, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakishwa XH, פּאַקקאַגינג YI, Apoti YO, Ukupakisha ZU, Verpakking AF, Paketimi SQ, ማሸግ AM, التغليف AR, Փաթեթավորումը HY, Qablaşdırma AZ, Ontzi Bat EU, Тара BE, প্যাকেজিং BN, Ambalaža BS, Опаковката BG, Packaging MY, L'envàs CA, Ang Packaging CEB, Kulongedza NY, 包裝 ZY, 包装 ZH, Imballaggio CO, Ambalaža HR, Obal CS, Emballage DA, Pakend ET, Verpakking NL, L'emballage FR, Pakado EO, Phacaid GD, Pakkaus FI, Embalaxe GL, Verpackung DE, Η Συσκευασία EL, შეფუთვა KA, ʻo Ka Hoʻopaʻa ʻana HAW, પેકેજીંગ GU, पैकेजिंग HI, אריזה HE, Nkwakọ Ngwaahịa IG, A Csomagolás HU, Ntim HMN, Packing JV, ការវេចខ្ចប់ KM, ಪ್ಯಾಕೇಜಿಂಗ್ KN, 포장은 KO, Қаптама KK, Gupakira RW, Ambalajkirin KU, Pakuotė LT, Verpackung LB, Пакувањето MK.


Press Kit
Shacheng Laojiao Packaging Media Articles

Ready for your features: articles on Shacheng Laojiao in various languages, including Japanese, German, Italian, English, Spanish, French, Portuguese, Dutch, Hindi, Korean, Indonesian, Russian, Chinese (Mandarin), Turkish and Arabic (Standard).


Unique Properties

With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal

Tags

Packaging,Gift box,wine,Shacking,Old Cellar

Production Technology

The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front

Design Challenge

The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process

Project Duration

The project started in Beijing in October 2022 and ended in Beijing in February 2023

Operation Flow

Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated

Research

The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar

Inspiration

The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design

Project Overview

Shacheng Laojiao Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Wu yao.

Wu yao Design Team Photo Award Logo
Bronze Recognition

Wu yao was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Shacheng Laojiao Packaging.

DesignPRWire
Wu yao Press Releases

Attention press members and journalists: We offer a collection of press releases on Wu yao and their notable work, available for your unrestricted use. Available now: 14 press releases ready for immediate access by journalists.


Shacheng Laojiao Packaging Design Unveiled by Wu Yao

Wu Yao unveils the Shacheng Laojiao packaging design, drawing inspiration from historical Chinese glazes and local culture, creating a unique and culturally rich wine packaging experience.


Wu yao Design Team Photo
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