Packaging for Miltos
A collaborative chocolate between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The deep green symbolizes the trade color of the train and the color of matcha chocolate. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs.
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Press releases for Miltos Botchan Ressha are now accessible in these languages: English.
We provide articles ready for publication on Miltos Botchan Ressha, offered in several languages: Korean, Indonesian, Japanese, Russian, English, Italian, Portuguese, Spanish, Chinese (Mandarin), Turkish, Arabic (Standard), German, Hindi, French and Dutch.
A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Image 1: Photographer Yuta Takahashi, 2020 Optional Image 1: Photographer Yuta Takahashi, 2020 Optional Image 2: Photographer Yuta Takahashi, 2020 Optional Image 3: Photographer Yuta Takahashi, 2020 Optional Image 4: Photographer Yuta Takahashi, 2020
Miltos Botchan Ressha Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Yuta Takahashi was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Miltos Botchan Ressha Packaging.
Discover Yuta Takahashi's journey through our press releases, available for all press members and journalists to use without restrictions. For immediate journalistic use: 4 press releases are available right now.
Award-winning designer Yuta Takahashi unveils a unique packaging design inspired by the rich history of a 130-year-old locomotive and the art of chocolate making, offering a cultural experience through fragrance and taste.
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