Packaging
Chinese Mooncake

Packaging for Litete Brand Design

In order to reproduce the magnificent scene of Tang Palace Music and dance in the prosperous Tang Dynasty, this design uses the perspective of large perspective to set the layout of the outer box, the hand-painted technique of embroidery style to draw the scene of the banquet in the prosperous Tang Dynasty, and uses the three-dimensional paper carving to increase the level of packaging. The inner box is to take different dance styles of neon feather dress dance to present, and match with Chinese classical color, which reflects the elegance of Chinese classical culture.

Langcer Lee 2021 Agency Golden Press Kit № 111173

Download Press Kit № 111173

Download Press Kit № 111173 Packaging for Litete Brand Design by Langcer Lee to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Chinese Mooncake by Langcer Lee
Chinese Mooncake by Langcer Lee

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Packaging by Langcer Lee
Packaging by Langcer Lee

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Consult the Image Credits Section for information on photo credits.

Langcer Lee Chinese Mooncake
Langcer Lee Chinese Mooncake

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

Langcer Lee Packaging
Langcer Lee Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Litete Brand Design Design Team Photo
Litete Brand Design Design Team Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Litete Brand DesignBrand Logo
Litete Brand DesignBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. To identify photo contributors, visit the Image Credits Section.

Litete Brand Design Corporate Logo
Litete Brand Design Corporate Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Design Newswire
Chinese Mooncake Packaging Press Releases

For Chinese Mooncake, find press releases in a variety of languages: English.


Press Kit
Chinese Mooncake Packaging Media Articles

We provide articles ready for publication on Chinese Mooncake, offered in several languages: French, English, Spanish, Dutch, Indonesian, German, Hindi, Turkish, Arabic (Standard), Chinese (Mandarin), Korean, Japanese, Russian, Portuguese and Italian.


Unique Properties

The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.

Tags

Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival

Production Technology

The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.

Design Challenge

The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.

Project Duration

The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.

Operation Flow

The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.

Research

The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.

Inspiration

In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.

Image Credits

Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020. Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020. Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020. Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020. Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.

Project Overview

Chinese Mooncake Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Litete Brand Design Design Team Photo Award Logo
Golden Recognition

Langcer Lee was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Chinese Mooncake Packaging.

DesignPRWire
Langcer Lee Press Releases

Media members, dive into our press releases on Langcer Lee's work, ready for you to use and enhance your journalistic content. Instantly access 3 press releases, available exclusively for journalists.


Chinese Mooncake Packaging Design Wins Golden A' Design Award

Langcer Lee's exquisite Chinese Mooncake packaging design, inspired by the Tang Dynasty, wins the prestigious Golden A' Design Award for Packaging in 2021.


Litete Brand Design Design Team Photo
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