Wink Lashes
Packaging for SOT B&D
For the professional Wink Lashes series, a unique, attractive package was created, revealing the benefits of the brand. The graphic symbols help to display the main idea of the design - a magical transformation. The "Eye" image was a basis, whereas a separate visual element in the corresponding design was created for each product line. The correct use of color helped the brand embrace a complete look and effectively communicate with the customer. The developed design increased the level of brand awareness and popularity and made the TM more competitive.
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Download Press Kit № 123477 Packaging for SOT B&D by Olha Takhtarova to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Wink Lashes by Olha Takhtarova
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Packaging by Olha Takhtarova
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Olha Takhtarova Wink Lashes
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Olha Takhtarova Packaging
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Olha Takhtarova Designer Portrait Photo
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SOT B amp DBrand Logo
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Wink Lashes Packaging Press Releases
For Wink Lashes, find press releases in a variety of languages: English.
Wink Lashes Packaging Media Articles
Ready-to-feature articles on Wink Lashes are available in these languages: French, Arabic (Standard), Turkish, Italian, Indonesian, Hindi, German, Korean, Japanese, Russian, English, Portuguese, Dutch, Spanish and Chinese (Mandarin), for your convenience.
Unique Properties
Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Tags
packaging, lashes, professional, cosmetics, magic
Production Technology
Сardboard, plastic, foil stamping
Design Challenge
As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Project Duration
German, Nuremberg the project began in March 2020 and ended in February 2021
Operation Flow
The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic. The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.
Research
Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence. The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiration
The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Project Overview
Wink Lashes Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Olha Takhtarova.
Golden Recognition
Olha Takhtarova was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Wink Lashes Packaging.
Olha Takhtarova Press Releases
Discover Olha Takhtarova's journey through our press releases, available for all press members and journalists to use without restrictions. Press members can now immediately access 10 press releases.
Wink Lashes Packaging Design Unveiled by Olha Takhtarova
Olha Takhtarova introduces a magical transformation with the Wink Lashes packaging design, showcasing the brand's benefits and unique features.
Olha Takhtarova Newsroom
Dive into Olha Takhtarova Newsroom to explore celebrated designs and projects.
