Packaging for SOT B&D
For the professional Wink Lashes series, a unique, attractive package was created, revealing the benefits of the brand. The graphic symbols help to display the main idea of the design - a magical transformation. The "Eye" image was a basis, whereas a separate visual element in the corresponding design was created for each product line. The correct use of color helped the brand embrace a complete look and effectively communicate with the customer. The developed design increased the level of brand awareness and popularity and made the TM more competitive.
Download Press Kit № 123477
Download Press Kit № 123477 Packaging for SOT B&D by Olha Takhtarova to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Explore press materials for Wink Lashes, available in languages such as English.
For immediate use: Wink Lashes articles, available in languages such as Arabic (Standard), English, Turkish, Italian, Indonesian, Portuguese, Dutch, French, Spanish, Hindi, Korean, Japanese, Russian, German and Chinese (Mandarin), to enrich your content.
Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
packaging, lashes, professional, cosmetics, magic
Сardboard, plastic, foil stamping
As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
German, Nuremberg the project began in March 2020 and ended in February 2021
The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic. The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.
Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence. The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Wink Lashes Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
For design images and photos please credit Olha Takhtarova.
Olha Takhtarova was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Wink Lashes Packaging.
Discover Olha Takhtarova's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 6 press releases for all journalists.
Olha Takhtarova introduces a magical transformation with the Wink Lashes packaging design, showcasing the brand's benefits and unique features.
Olha Takhtarova Newsroom is your gateway to exploring acclaimed design and award-winning works.
Packaging for SOT B&D
Packaging for SOTB and D
Packaging for SOTB and D
Packaging for SOT F&D
Packaging for Diageo Foreign Wine Trading (Shanghai) Co., Ltd
Packaging for Miltos
Packaging for CHINA RESOURCES SNOW BREWERIES
Packaging for CHINA RESOURCES SNOW BREWERIES
Cosmetic Packaging for SOT B&D
Packaging for Green Light Tea Garden
Packaging for Litete Brand Design
Granola Packaging for SOT B&D
Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.
Quick sign-up. Instant access. Elevate your reporting now.
Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.
Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.
Create Your Journalist Account