Waaron Kuu's
Branding Design for Hai Soon Leong Sdn.Bhd
Waaron Kuu's is a restaurant that represents the six major ethnic cultures of Malaysia. To highlight the overall beauty of the brand, The team used deep purple to emphasize each cultural character and added traditional games and instruments. They also used various local elements to decorate the illustrations, placed in different corners of the restaurant and on bowls and packaging. The design not only presents the six major ethnic cultures of Malaysia but also creates a unique brand image for the restaurant.
Download Press Kit № 149135
Download Press Kit № 149135 Branding Design for Hai Soon Leong Sdn.Bhd by Shawn Goh Chin Siang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Waaron Kuu 039 s by Shawn Goh Chin Siang
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Branding Design by Shawn Goh Chin Siang
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Shawn Goh Chin Siang Branding Design
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Hai Soon Leong Sdn BhdBrand Logo
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Waaron Kuu's Branding Design Press Releases
Press resources for Waaron Kuu's are offered in several languages: English.
Waaron Kuu's Branding Design Translations
We're happy to provide translations of Waaron Kuu's in numerous languages, including: Branding Design EN, Handelsmerkontwerp AF, Dizajni I Markës SQ, ብራንዲንግ ዲዛይን AM, تصميم العلامة التجارية AR, Բրենդինգի Դիզայնը HY, Brendinq Dizaynı AZ, Markaren Diseinua EU, Брэндынгавы Дызайн BE, ব্র্যান্ডিং ডিজাইন BN, Dizajn Brenda BS, Дизайнът На Марката BG, Branding Design MY, El Disseny De Marca CA, Ang Disenyo Sa Branding CEB, Kupanga Chizindikiro NY, 品牌設計 ZY, 品牌设计 ZH, Branding Design CO, Dizajn Marke HR, Design Značky CS, Branding Design DA, Brandingontwerp NL, Marka Dezajno EO, Kaubamärgikujundus ET, Brändäyssuunnittelu FI, Le Design De Marque FR, An Dealbhadh Branndaidh GD, O Deseño De Marca GL, ბრენდინგის დიზაინი KA, Branding-Design DE, Το Branding Design EL, બ્રાન્ડિંગ ડિઝાઇન GU, Konsepsyon Mak HT, Ƙira Wani Nau'in Zane HA, Ka Hoʻolālā Branding HAW, עיצוב מיתוג HE, ब्रांडिंग डिज़ाइन HI, Branding Tsim HMN, A Márkatervezés HU, Vörumerkishönnun IS, Imepụta Ika IG, Desain Branding ID, Dearadh Brandála GA, Il Design Del Marchio IT, ブランディングデザインは JA, Desain Branding JV, ಬ್ರ್ಯಾಂಡಿಂಗ್ ವಿನ್ಯಾಸವು KN, Брендтік Дизайн KK, ការរចនាម៉ាកយីហោ KM, Gushushanya Ibicuruzwa RW, 브랜딩 디자인은 KO, Sêwirana Markakirinê KU, Бренддик Дизайн KY, ການອອກແບບຍີ່ຫໍ້ LO, Notans Designa LA, Zīmola Dizains LV, Prekės Ženklo Dizainas LT, Branding Design LB, Брендирање Дизајн MK, Ny Famolavolana Marika MG, Reka Bentuk Penjenamaan MS, ബ്രാൻഡിംഗ് ഡിസൈൻ ML, Disinn Tal-Marka MT, Ko Te Hoahoa Waitohu MI, ब्रँडिंग डिझाइन MR, Брэндийн Загвар MN, ब्रान्डिङ डिजाइन NE, Merkevaredesign NO, ବ୍ରାଣ୍ଡିଂ ଡିଜାଇନ୍ OR, د نښه کولو ډیزاین PS, طراحی برندینگ FA, Projektowanie Marki PL, O Design Da Marca PT, ਬ੍ਰਾਂਡਿੰਗ ਡਿਜ਼ਾਈਨ PA, Designul De Branding RO, Брендинговый Дизайн RU, Fa'ailoga Fa'ailoga SM, Дизајн Бренда SR, Branding Dhizaini SN, برانڊنگ ڊيزائن SD, සන්නාම නිර්මාණය SI, Dizajn Značky SK, Oblikovanje Blagovne Znamke SL, Naqshadeynta Summadaha SO, Moralo Oa Branding ST, El Diseño De Marca ES, Desain Branding SU, Muundo Wa Chapa SW, Varumärkesdesign SV, Ang Disenyo Ng Pagba-Brand TL, Тарҳрезии Брендинг TG, பிராண்டிங் வடிவமைப்பு TA, Брендинг Дизайны TT, బ్రాండింగ్ డిజైన్ TE, การออกแบบตราสินค้า TH, Marka Tasarımı TR, Marka Dizaýny TK, Брендинговий Дизайн UK, برانڈنگ ڈیزائن UR, ماركا لايىھىلەش UG, Brending Dizayni UZ, Thiết Kế Thương Hiệu VI, Dylunio Brandio CY, Branding Design FY, Uyilo Lophawu XH, בראַנדינג פּלאַן YI, Loruko Oniru YO, Idizayini Yokubeka Uphawu ZU.
Waaron Kuu's Branding Design Media Articles
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Unique Properties
Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Tags
Malaysia, Malaysia Food, Branding Design
Production Technology
In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Design Challenge
When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Project Duration
The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Operation Flow
The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Research
A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspiration
There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Image Credits
All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.
Project Overview
Waaron Kuu's Branding Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Shawn Goh Chin Siang was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Waaron Kuu's Branding Design.
Shawn Goh Chin Siang Press Releases
For journalists seeking engaging content: Explore our press releases featuring Shawn Goh Chin Siang's work, freely available for incorporation into your stories. Available now: 3 press releases ready for immediate access by journalists.
Waaron Kuu's: A Unique Branding Design Representing Malaysia's Ethnic Cultures
Shawn Goh Chin Siang Unveils Waaron Kuu's, a Restaurant Representing Malaysia's Ethnic Cultures, Set to Soft Launch on 1st January 2023 in Kuala Lumpur
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