Instant Coffee
The Taste of Heritage

Instant Coffee for HAI SOON LEONG SDN. BHD.

The design was inspired by the client’s background – a family business, from generation to generation. In order to preserve and pass on the taste, the product ‘The Taste of Heritage’ was launched. It also serves as a symbol of Malaysian tourism, so the designer came up with the concept of preserving the cultural heritage, incorporating the client’s ideas, integrated the long-standing cultures of various ethnic groups into the design to make more people understand Malaysian culture and be enthusiastic about Malaysian Art.

Shawn Goh Chin Siang 2021 Professional Silver Press Kit № 123769

Download Press Kit № 123769

Download Press Kit № 123769 Instant Coffee for HAI SOON LEONG SDN. BHD. by Shawn Goh Chin Siang to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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The Taste of Heritage by Shawn Goh Chin Siang
The Taste of Heritage by Shawn Goh Chin Siang

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Instant Coffee by Shawn Goh Chin Siang
Instant Coffee by Shawn Goh Chin Siang

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Shawn Goh Chin Siang The Taste of Heritage
Shawn Goh Chin Siang The Taste of Heritage

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

Shawn Goh Chin Siang Instant Coffee
Shawn Goh Chin Siang Instant Coffee

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Shawn Goh Chin Siang Designer Portrait Photo
Shawn Goh Chin Siang Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

HAI SOON LEONG SDN  BHD Brand Logo
HAI SOON LEONG SDN BHD Brand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image attributions can be found in the Image Credits Section.

Design Newswire
The Taste of Heritage Instant Coffee Press Releases

For The Taste of Heritage, find press releases in a variety of languages: English.


Language Icon
The Taste of Heritage Instant Coffee Translations

Excited to make The Taste of Heritage accessible in many languages through our translations: Kitskoffie AF, Kafeja E Menjëhershme SQ, ፈጣን ቡና AM, القهوة سريعة التحضير AR, Լուծվող Սուրճը HY, Hazır Qəhvə AZ, Berehalako Kafea EU, Растваральны Кава BE, ইনস্ট্যান্ট কফি BN, Instant Kafa BS, Разтворимото Кафе BG, အသင့်စားကော်ဖီ MY, El Cafè Instantani CA, Ang Instant Nga Kape CEB, Khofi Wachangu NY, 即溶咖啡 ZY, 速溶咖啡 ZH, U Caffè Instantanu CO, Instant Kava HR, Instantní Káva CS, Instant Kaffe DA, Oploskoffie NL, Tuja Kafo EO, Lahustuv Kohv ET, Pikakahvi FI, Le Café Instantané FR, Cofaidh Sa Bhad GD, O Café Instantáneo GL, ხსნადი ყავა KA, Instantkaffee DE, Ο Στιγμιαίος Καφές EL, ઇન્સ્ટન્ટ કોફી GU, Kafe Enstantane HT, Kofi Nan Take HA, Ke Kofe Koke HAW, קפה נמס HE, इंस्टेंट कॉफी HI, Instant Kas Fes HMN, Az Instant Kávé HU, Skyndikaffi IS, Kọfị Ngwa Ngwa IG, Kopi Instan ID, Caife An Toirt GA, Il Caffè Solubile IT, インスタントコーヒーは JA, Kopi Instan JV, ತ್ವರಿತ ಕಾಫಿ KN, Еритін Кофе KK, កាហ្វេបន្ទាន់ KM, Ikawa Ako Kanya RW, 인스턴트 커피는 KO, Qehweya Tavilê KU, Тез Даярдалуучу Кофе KY, ກາເຟທັນທີ LO, Instant Capulus LA, Šķīstošā Kafija LV, Tirpi Kava LT, Instant Kaffi LB, Инстант Кафето MK, Ny Kafe Avy Hatrany MG, Kopi Segera MS, തൽക്ഷണ കോഫി ML, Kafè Instantanju MT, Te Kawhe Inamata MI, इन्स्टंट कॉफी MR, Уусдаг Кофе MN, तत्काल कफी NE, Pulverkaffe NO, ତତକ୍ଷଣାତ୍ କଫି OR, فوري کافي PS, قهوه فوری FA, Kawa Rozpuszczalna PL, O Café Instantâneo PT, ਤਤਕਾਲ ਕੌਫੀ PA, Cafeaua Instant RO, Растворимый Кофе RU, Kofe Vave SM, Инстант Кафа SR, Instant Coffee SN, فوري ڪافي SD, ක්ෂණික කෝපි SI, Instantná Káva SK, Instant Kava SL, Kafeega Degdega Ah SO, Kofi Ea Hang-Hang ST, El Café Instantáneo ES, Kopi Instan SU, Kahawa Ya Papo Hapo SW, Snabbkaffe SV, Ang Instant Coffee TL, Қаҳваи Фаврӣ TG, உடனடி காபி TA, Мизгел Кофе TT, తక్షణ కాఫీ TE, กาแฟสำเร็จรูป TH, Hazır Kahve TR, Dessine Kofe TK, Розчинна Кава UK, فوری کافی UR, دەرھال قەھۋە UG, Eriydigan Qahva UZ, Cà Phê Hòa Tan VI, Coffi Ar Unwaith CY, Oploskoffie FY, Ikofu Ekhawulezileyo XH, רעגע קאַווע YI, Kọfi Lojukanna YO, Ikhofi Esheshayo ZU, Instant Coffee EN.


Press Kit
The Taste of Heritage Instant Coffee Media Articles

Access our collection of The Taste of Heritage articles, ready for use and offered in languages: Chinese (Mandarin), Turkish, Arabic (Standard), Korean, Hindi, Indonesian, Italian, German, French, Portuguese, Dutch, English, Japanese, Russian and Spanish.


Unique Properties

The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left. The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.

Tags

Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee

Production Technology

The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.

Design Challenge

Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.

Project Duration

Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.

Operation Flow

The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.

Research

The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.

Inspiration

After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.

Image Credits

Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020. Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020. Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020. Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020. Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.

Project Overview

The Taste of Heritage Instant Coffee has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Shawn Goh Chin Siang Designer Portrait Photo Award Logo
Silver Recognition

Shawn Goh Chin Siang was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work The Taste of Heritage Instant Coffee.

DesignPRWire
Shawn Goh Chin Siang Press Releases

Our press releases on Shawn Goh Chin Siang and their work are made freely available for press members looking to add depth to their content. Journalists, gain instant access to 3 press releases today.


The Taste of Heritage: A Malaysian Cultural Coffee Journey

Shawn Goh Chin Siang Unveils 'The Taste of Heritage' Instant Coffee


Shawn Goh Chin Siang Designer Portrait Photo
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