The Taste of Heritage
Instant Coffee for HAI SOON LEONG SDN. BHD.
The design was inspired by the client’s background – a family business, from generation to generation. In order to preserve and pass on the taste, the product ‘The Taste of Heritage’ was launched. It also serves as a symbol of Malaysian tourism, so the designer came up with the concept of preserving the cultural heritage, incorporating the client’s ideas, integrated the long-standing cultures of various ethnic groups into the design to make more people understand Malaysian culture and be enthusiastic about Malaysian Art.
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Download Press Kit № 123769 Instant Coffee for HAI SOON LEONG SDN. BHD. by Shawn Goh Chin Siang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Taste of Heritage by Shawn Goh Chin Siang
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Instant Coffee by Shawn Goh Chin Siang
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Shawn Goh Chin Siang The Taste of Heritage
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Shawn Goh Chin Siang Instant Coffee
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Shawn Goh Chin Siang Designer Portrait Photo
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HAI SOON LEONG SDN BHD Brand Logo
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The Taste of Heritage Instant Coffee Press Releases
Press releases for The Taste of Heritage are now accessible in these languages: English.
The Taste of Heritage Instant Coffee Translations
Excited to make The Taste of Heritage accessible in many languages through our translations: Kitskoffie AF, Kafeja E Menjëhershme SQ, ፈጣን ቡና AM, القهوة سريعة التحضير AR, Լուծվող Սուրճը HY, Hazır Qəhvə AZ, Berehalako Kafea EU, Растваральны Кава BE, ইনস্ট্যান্ট কফি BN, Instant Kafa BS, Разтворимото Кафе BG, အသင့်စားကော်ဖီ MY, El Cafè Instantani CA, Ang Instant Nga Kape CEB, Khofi Wachangu NY, 即溶咖啡 ZY, 速溶咖啡 ZH, U Caffè Instantanu CO, Instant Kava HR, Instantní Káva CS, Instant Kaffe DA, Oploskoffie NL, Tuja Kafo EO, Lahustuv Kohv ET, Pikakahvi FI, Le Café Instantané FR, Cofaidh Sa Bhad GD, O Café Instantáneo GL, ხსნადი ყავა KA, Instantkaffee DE, Ο Στιγμιαίος Καφές EL, ઇન્સ્ટન્ટ કોફી GU, Kafe Enstantane HT, Kofi Nan Take HA, Ke Kofe Koke HAW, קפה נמס HE, इंस्टेंट कॉफी HI, Instant Kas Fes HMN, Az Instant Kávé HU, Skyndikaffi IS, Kọfị Ngwa Ngwa IG, Kopi Instan ID, Caife An Toirt GA, Il Caffè Solubile IT, インスタントコーヒーは JA, Kopi Instan JV, ತ್ವರಿತ ಕಾಫಿ KN, Еритін Кофе KK, កាហ្វេបន្ទាន់ KM, Ikawa Ako Kanya RW, 인스턴트 커피는 KO, Qehweya Tavilê KU, Тез Даярдалуучу Кофе KY, ກາເຟທັນທີ LO, Instant Capulus LA, Šķīstošā Kafija LV, Tirpi Kava LT, Instant Kaffi LB, Инстант Кафето MK, Ny Kafe Avy Hatrany MG, Kopi Segera MS, തൽക്ഷണ കോഫി ML, Kafè Instantanju MT, Te Kawhe Inamata MI, इन्स्टंट कॉफी MR, Уусдаг Кофе MN, तत्काल कफी NE, Pulverkaffe NO, ତତକ୍ଷଣାତ୍ କଫି OR, فوري کافي PS, قهوه فوری FA, Kawa Rozpuszczalna PL, O Café Instantâneo PT, ਤਤਕਾਲ ਕੌਫੀ PA, Cafeaua Instant RO, Растворимый Кофе RU, Kofe Vave SM, Инстант Кафа SR, Instant Coffee SN, فوري ڪافي SD, ක්ෂණික කෝපි SI, Instantná Káva SK, Instant Kava SL, Kafeega Degdega Ah SO, Kofi Ea Hang-Hang ST, El Café Instantáneo ES, Kopi Instan SU, Kahawa Ya Papo Hapo SW, Snabbkaffe SV, Ang Instant Coffee TL, Қаҳваи Фаврӣ TG, உடனடி காபி TA, Мизгел Кофе TT, తక్షణ కాఫీ TE, กาแฟสำเร็จรูป TH, Hazır Kahve TR, Dessine Kofe TK, Розчинна Кава UK, فوری کافی UR, دەرھال قەھۋە UG, Eriydigan Qahva UZ, Cà Phê Hòa Tan VI, Coffi Ar Unwaith CY, Oploskoffie FY, Ikofu Ekhawulezileyo XH, רעגע קאַווע YI, Kọfi Lojukanna YO, Ikhofi Esheshayo ZU, Instant Coffee EN.
The Taste of Heritage Instant Coffee Media Articles
Leverage our ready-to-publish articles on The Taste of Heritage, offered in a range of languages: Chinese (Mandarin), Turkish, Arabic (Standard), Korean, Hindi, Indonesian, Italian, German, French, Portuguese, Dutch, English, Japanese, Russian and Spanish.
Unique Properties
The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left. The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Tags
Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Production Technology
The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Design Challenge
Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Project Duration
Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Operation Flow
The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Research
The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inspiration
After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Image Credits
Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020. Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020. Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020. Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020. Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.
Project Overview
The Taste of Heritage Instant Coffee has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Shawn Goh Chin Siang was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work The Taste of Heritage Instant Coffee.
Shawn Goh Chin Siang Press Releases
Explore the world of Shawn Goh Chin Siang through our press releases, designed for media members to use freely and enrich your content. Journalists, gain instant access to 3 press releases today.
The Taste of Heritage: A Malaysian Cultural Coffee Journey
Shawn Goh Chin Siang Unveils 'The Taste of Heritage' Instant Coffee
Shawn Goh Chin Siang Newsroom
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