Yau Sik San
Branding Design for 1983Asia
This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983Asia developed “God of Cookery” from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASsia designed “Yau Sik San” by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Download Press Kit № 86955
Download Press Kit № 86955 Branding Design for 1983Asia by 1983ASIA to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Yau Sik San by 1983ASIA
Download 1800 Pixels JPEG Image.
Branding Design by 1983ASIA
Download 1800 Pixels JPEG Image.
1983ASIA Yau Sik San
Download 1800 Pixels JPEG Image.
1983ASIA Branding Design
Download 1800 Pixels JPEG Image.
1983ASIA Design Team Photo
Download 1800 Pixels JPEG Image.
1983AsiaBrand Logo
Download 1800 Pixels JPEG Image.
1983ASIA Corporate Logo
Download 1800 Pixels JPEG Image.
Yau Sik San Branding Design Press Releases
Our Yau Sik San press releases are ready in languages: English, for your convenience.
Yau Sik San Branding Design Media Articles
Ready-to-feature articles on Yau Sik San are available in these languages: English, Spanish, Chinese (Mandarin), Hindi, French, Portuguese, Japanese, Russian, Italian, Indonesian, German, Dutch, Turkish, Arabic (Standard) and Korean, for your convenience.
Unique Properties
This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Tags
Package design, food, traditional culture, Asian design
Production Technology
1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
Design Challenge
God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
Project Duration
When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
Operation Flow
This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
Research
Chinese traditional culture
Inspiration
Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
Image Credits
1983ASIA
Project Overview
Yau Sik San Branding Design has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
1983ASIA was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Yau Sik San Branding Design.
1983ASIA Press Releases
Explore the world of 1983ASIA through our press releases, designed for media members to use freely and enrich your content. Press members can now immediately access 3 press releases.
1983ASIA Unveils Yau Sik San Branding Design Inspired by Chinese Ancient Spirit
1983ASIA introduces Yau Sik San, a branding design project inspired by the Chinese ancient spirit God of Cookery, aimed at bringing the essence of Guangdong cuisines to diners, with renowned chef Tsai Lan as the food supervisor.
1983ASIA Newsroom
Access 1983ASIA Newsroom for exclusive insights into distinguished design and laureled projects.
