Menogga

Branding Design for 1983Asia

1983Asia did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983Asia still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.

Download Press Kit № 86957

Download Press Kit № 86957 Branding Design for 1983Asia by 1983ASIA to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Menogga by 1983ASIA

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Branding Design by 1983ASIA

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1983ASIA Menogga

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1983ASIA Branding Design

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1983ASIA Design Team Photo

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1983AsiaBrand Logo

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1983ASIA Corporate Logo

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Menogga Branding Design Press Releases

Explore press materials for Menogga, available in languages such as English.

Menogga Branding Design Media Articles

For immediate use: Menogga articles, available in languages such as Arabic (Standard), Chinese (Mandarin), Hindi, French, Portuguese, Korean, Dutch, Italian, Indonesian, Turkish, German, Japanese, Russian, Spanish and English, to enrich your content.

Unique Properties

1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.

Tags

Package design, branding design, traditional culture, Asian design

Production Technology

1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.

Design Challenge

The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.

Project Duration

this project finished in March 2018 in Guangxi China

Operation Flow

The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.

Research

Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.

Inspiration

The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.

Image Credits

1983ASIA

Project Overview

Menogga Branding Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

1983ASIA was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Menogga Branding Design.

1983ASIA Press Releases

Our press releases on 1983ASIA and their work are made freely available for press members looking to add depth to their content. Unlock 3 press releases now, directly accessible to journalists.

1983ASIA Unveils Menogga Branding Design Inspired by Zhuang Minority Culture

1983ASIA introduces Menogga, a branding design project inspired by the cultural heritage of the Zhuang minority, completed in March 2018 in Guangxi, China.

1983ASIA Newsroom

Explore 1983ASIA Newsroom to uncover award-winning design projects and more.