Henan Illustration
Culture Propaganda for Northeastern University
The New Year pictures of Zhuxian Town in Henan Province are the artistic treasures of traditional Chinese folk, inspired by many vivid New Year pictures. How to make the second innovation of these New Year pictures into an art form favored by young children is the difficulty and challenge of this work. The production technology includes PS painting technology and hand-painted board creation.
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Henan Illustration by WangYisu
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Culture Propaganda by WangYisu
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WangYisu Henan Illustration
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WangYisu Culture Propaganda
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Henan Illustration Culture Propaganda Press Releases
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Henan Illustration Culture Propaganda Media Articles
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Unique Properties
New Year pictures have a long history in China, but fewer and fewer young people have seen or like New Year pictures. By adding their own imagination and understanding, the author recreates the figures in the pictures to better meet the aesthetic preferences of young people, and wants to activate these vivid images again, so that more young people can see the beauty of New Year pictures.
Tags
National tide,flat style,Henan,Henan Pictures,hand-painted
Production Technology
In the early stage, The team drew character lines on iPad with a hand-painted board, and in the middle stage, then author transferred them to PS to draw edges and fill in colors.
Design Challenge
The most difficult part is the control of characters, because the image of Zhuxian Town New Year wood-plank pictures is too deeply rooted, so when the team wanted to create a more novel illustration image, they could not help but deviate from the previous image, so that the painting is too similar.
Project Duration
The project started in December 2022 in Linyi city, Shandong province, and will end in January 2023 in Zhuxian town, Henan province
Operation Flow
Design works has a total of five pieces, showing the classic images in the New Year pictures of Zhuxian Town, Henan Province, like Nianianyu, King Firewood cart, ghost and other images. The overall illustration style is a highly saturated yellow and blue contrasting color, looking carefully at the facial expressions of the characters are different, as if they want to tell us a story.
Research
Zhuxian Town in Henan Province is a wonderful page of China's intangible cultural heritage. After field research and experience, the author had an in-depth understanding of the New Year wood-block prints in Zhuxian Town in Henan Province by taking photos, interviewing folk folk and visiting local museums. The tools used during this period included a camera and a sketch book, The team is one person. With the progress of the project, author hope that the final research results can bring positive effects to the publicity of Henan New Year Pictures.
Inspiration
By chance,the team went to the town of Zhuxian in Henan Province, where the New Year pictures are the precious intangible cultural heritage. During the next trip, The team collectedtook a lot of photos about the wood-block New Year pictures.
Image Credits
Image #1 : Illustration Wang Yisu, 2023. Image #2 : Illustration Wang Yisu, 2023. Image #3 : Illustration Wang Yisu, 2023. Image #4 : Illustration Wang Yisu, 2023. Image #5 : Illustration Wang Yisu, 2023.
Project Overview
Henan Illustration Culture Propaganda has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
WangYisu was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Henan Illustration Culture Propaganda.
WangYisu Press Releases
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WangYisu Unveils Henan Illustration Project
WangYisu presents a modern twist on traditional Chinese New Year wood-block prints from Zhuxian Town, Henan Province, aiming to revive interest in this intangible cultural heritage.
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