Patisserie Chez Mikki
Packaging for Patisserie Chez Mikki
Patisserie Chez Mikki, a sweet delicatessen based in Tokyo, aimed to differentiate themselves in a competitive market through a new packaging design. The objective was to establish a distinctive selling point and strengthen the brand image by creating a robust identity with a cohesive visual appearance that highlights the uniqueness of each product. The resulting redesign featured pastel colors and witty messaging that creates an emotional connection with consumers, leading to increased retail sales and supporting the local community since the introduction of the new design.
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Download Press Kit № 149513 Packaging for Patisserie Chez Mikki by Sherry Kuo to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Patisserie Chez Mikki by Sherry Kuo
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Packaging by Sherry Kuo
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Sherry Kuo Patisserie Chez Mikki
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Sherry Kuo Packaging
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Patisserie Chez MikkiBrand Logo
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Patisserie Chez Mikki Packaging Press Releases
Our Patisserie Chez Mikki press releases are ready in languages: English, for your convenience.
Patisserie Chez Mikki Packaging Translations
Patisserie Chez Mikki in your language: we provide project translations across multiple languages: Packaging EN, Verpakking AF, Paketimi SQ, ማሸግ AM, التغليف AR, Փաթեթավորումը HY, Qablaşdırma AZ, Ontzi Bat EU, Тара BE, প্যাকেজিং BN, Ambalaža BS, Опаковка BG, ထုပ်ပိုးမှု MY, L'envàs CA, Ang Packaging CEB, Kulongedza NY, 包裝 ZY, 包装 ZH, Imballaggio CO, Ambalaža HR, Obal CS, Emballage DA, Verpakking NL, Pakado EO, Pakend ET, Pakkaus FI, Emballage FR, Phacaid GD, Embalaxe GL, შეფუთვა KA, Verpackung DE, Συσκευασία EL, પેકેજીંગ GU, Anbalaj HT, Marufi HA, ʻo Ka Hoʻopaʻa ʻana HAW, אריזה HE, पैकेजिंग HI, Ntim HMN, Csomagolás HU, Umbúðir IS, Nkwakọ Ngwaahịa IG, Kemasan ID, Pacáistithe GA, L'imballaggio IT, パッケージングは JA, Packing JV, ಪ್ಯಾಕೇಜಿಂಗ್ KN, Қаптама KK, ការវេចខ្ចប់ KM, Gupakira RW, 포장 KO, Ambalajkirin KU, Таңгак KY, ການຫຸ້ມຫໍ່ LO, Packaging LA, Iepakojums LV, Pakuotė LT, Verpackung LB, Пакување MK, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, Ippakkjar MT, Momo Takai MI, पॅकेजिंग MR, Савлагаа MN, प्याकेजिङ NE, Emballasje NO, ପ୍ୟାକେଜିଂ OR, بسته بندي PS, بسته بندی FA, Opakowanie PL, Embalagem PT, ਪੈਕੇਜਿੰਗ PA, Ambalaj RO, Упаковка RU, Afifiina SM, Паковање SR, Kurongedza SN, پيڪنگنگ SD, ඇසුරුම්කරණය SI, Obal SK, Embalaža SL, Baakad SO, Sephutheloana ST, El Embalaje ES, Bungkusan SU, Ufungaji SW, Förpackning SV, Packaging TL, Бастабандӣ TG, பேக்கேஜிங் TA, Төрү TT, ప్యాకేజింగ్ TE, บรรจุภัณฑ์ TH, Ambalaj TR, Gaplamak TK, Тара UK, پیکیجنگ UR, ئورالما UG, Qadoqlash UZ, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakishwa XH, פּאַקקאַגינג YI, Apoti YO, Ukupakisha ZU.
Patisserie Chez Mikki Packaging Media Articles
Ready for your features: articles on Patisserie Chez Mikki in various languages, including Russian, Italian, Hindi, Spanish, Korean, Indonesian, Arabic (Standard), Japanese, Chinese (Mandarin), Turkish, English, German, French, Portuguese and Dutch.
Unique Properties
The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Tags
Branding, Typography, Pastry, Words, Colors
Production Technology
The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge
The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Project Duration
This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow
Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Research
Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration
Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Image Credits
Hsin-Hui Kuo, Hidetsugu Watanabe
Project Overview
Patisserie Chez Mikki Packaging has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Sherry Kuo was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Patisserie Chez Mikki Packaging.
Sherry Kuo Press Releases
Access a rich repository of press releases on Sherry Kuo, offered to press and media professionals for unrestricted use in their stories. Press members can now immediately access 1 press releases.
Patisserie Chez Mikki Unveils Whimsical Packaging Redesign by Sherry Kuo
Sherry Kuo's redesign of Patisserie Chez Mikki's packaging in 2020 aims to establish a distinctive and refined language universe, featuring pastel colors and witty messaging to foster an emotional connection with consumers, leading to increased retail sales and supporting the local community.
Sherry Kuo Newsroom
Find inspiration and award-winning creativity within the Sherry Kuo Newsroom.
