Nu Us
Supplement Packaging for Salvita Design
Immunity supplement packaging. The design showcases two bottles of day and night capsules. The morning capsules come in a white bottle while the night capsules are in a black one. Black and white packaging reflects quality through simplicity and minimalism. To add an engaging twist, these designs use simple sun and moon shapes in yellow to catch the eye. Yellow shines with optimism, happiness, it instills energy, evokes pleasant feelings and captivates the viewer with ease. The labels use an uppercase font, which gives a pleasing aesthetic and portrays the brand as trustworthy and sincere.
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Nu Us by Salvita Bingelyte
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Supplement Packaging by Salvita Bingelyte
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Salvita Bingelyte Nu Us
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Salvita Bingelyte Supplement Packaging
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Salvita Bingelyte Designer Portrait Photo
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Salvita DesignBrand Logo
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Nu Us Supplement Packaging Press Releases
Explore press materials for Nu Us, available in languages such as English.
Nu Us Supplement Packaging Media Articles
For immediate use: Nu Us articles, available in languages such as German, French, Portuguese, Dutch, Turkish, Korean, Indonesian, Arabic (Standard), Japanese, Russian, Chinese (Mandarin), English, Spanish, Italian and Hindi, to enrich your content.
Unique Properties
It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Tags
Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology
Screen printing
Design Challenge
The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Project Duration
Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow
Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Research
Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration
Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Image Credits
Salvita Bingelyte (Stylist / Photographer) Erin Hope Stevens (Copywriter)
Project Overview
Nu Us Supplement Packaging has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Salvita Bingelyte was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Nu Us Supplement Packaging.
Salvita Bingelyte Press Releases
Explore the world of Salvita Bingelyte through our press releases, designed for media members to use freely and enrich your content. For immediate journalistic use: 10 press releases are available right now.
Nu Us Supplement Packaging Redefines Immunity Support with Innovative Design
Salvita Bingelyte Unveils Nu Us Supplement Packaging Redefining Immunity Support
Salvita Bingelyte Newsroom
Visit Salvita Bingelyte Newsroom for an inside look at exceptional design and award-winning projects.
