Roundooze Chickpea Snack

Packaging for Salvita Design

The design showcases eight roasted chickpea pouches for different flavours. The sweet chickpeas are shown on a black background, the savory ones are represented with gray. Simple fonts and minimal colours for the packaging reflect the highest quality chickpeas. A smile taken from the Roundooze logo is key to the visual style. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them. This promotes a fun and playful experience.

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Roundooze Chickpea Snack by Salvita Bingelyte

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Packaging by Salvita Bingelyte

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Salvita Bingelyte Roundooze Chickpea Snack

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Salvita Bingelyte Packaging

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Roundooze Chickpea Snack Packaging Press Releases

Press resources for Roundooze Chickpea Snack are offered in several languages: English.

Roundooze Chickpea Snack Packaging Media Articles

We provide articles ready for publication on Roundooze Chickpea Snack, offered in several languages: Indonesian, French, Dutch, Turkish, Hindi, Arabic (Standard), Korean, Japanese, Russian, Chinese (Mandarin), English, Spanish, Italian, German and Portuguese.

Unique Properties

A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.

Tags

Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania

Production Technology

The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.

Design Challenge

The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.

Project Duration

Started in October 2021 and finished January 2022 in Vilnius, Lithuania.

Operation Flow

Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.

Research

Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.

Inspiration

These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.

Image Credits

Erin Hope Stevens (Copywriter)

Project Overview

Roundooze Chickpea Snack Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Salvita Bingelyte was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Roundooze Chickpea Snack Packaging.

Salvita Bingelyte Press Releases

Discover Salvita Bingelyte's journey through our press releases, available for all press members and journalists to use without restrictions. Now available: Immediate access to 10 press releases for journalists.

Introducing Roundooze Chickpea Snack: A Fun and Healthy Packaging Design by Salvita Bingelyte

Salvita Bingelyte Unveils Innovative Packaging Design for Roundooze Chickpea Snack

Salvita Bingelyte Newsroom

Access Salvita Bingelyte Newsroom for exclusive insights into distinguished design and laureled projects.