Pizzamax

Rebrand for Salvita Design

Rebrand for a small pizza restaurant chain in Lithuania, Pizzamax. The initial visual identity had been thrown together in a rush and was a mishmash of graphic styles because the founders were focused on getting the business up and running. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes. M and X letters, with their curved ends, are like people, specifically bakers who carry pizzas with straight arms. It symbolizes a place to go for a quick and delicious meal.

Download Press Kit № 102715

Download Press Kit № 102715 Rebrand for Salvita Design by Salvita Bingelyte to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Pizzamax by Salvita Bingelyte

Download 1800 Pixels JPEG Image.

Rebrand by Salvita Bingelyte

Download 1800 Pixels JPEG Image.

Salvita Bingelyte Pizzamax

Download 1800 Pixels JPEG Image.

Salvita Bingelyte Rebrand

Download 1800 Pixels JPEG Image.

Salvita Bingelyte Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Salvita DesignBrand Logo

Download 1800 Pixels JPEG Image.

Pizzamax Rebrand Press Releases

For Pizzamax, we offer press releases in multiple languages, including: English.

Pizzamax Rebrand Media Articles

Explore our ready-to-use articles on Pizzamax, available in multiple languages: English, Spanish, Italian, German, French, Chinese (Mandarin), Indonesian, Dutch, Turkish, Arabic (Standard), Korean, Japanese, Russian, Hindi and Portuguese, for your feature stories.

Unique Properties

The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.

Tags

Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania

Production Technology

I opted to use classic colors on white and black backgrounds.

Design Challenge

The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.

Project Duration

Started in June 2019 and finished October 2019 in Vilnius, Lithuania.

Operation Flow

The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.

Research

With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.

Inspiration

Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.

Image Credits

Copywriter Erin Hope Stevens

Project Overview

Pizzamax Rebrand has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Salvita Bingelyte was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Pizzamax Rebrand.

Salvita Bingelyte Press Releases

Attention press members and journalists: We offer a collection of press releases on Salvita Bingelyte and their notable work, available for your unrestricted use. Journalists, gain instant access to 10 press releases today.

Revitalizing Pizzamax: A Rebranding Success Story

Salvita Bingelyte Transforms Pizzamax with a Fresh Visual Identity

Salvita Bingelyte Newsroom

Unlock a treasure trove of award-winning designs by accessing Salvita Bingelyte Newsroom.