Pizzamax

Rebrand for Salvita Design

Rebrand for a small pizza restaurant chain in Lithuania, Pizzamax. The initial visual identity had been thrown together in a rush and was a mishmash of graphic styles because the founders were focused on getting the business up and running. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes. M and X letters, with their curved ends, are like people, specifically bakers who carry pizzas with straight arms. It symbolizes a place to go for a quick and delicious meal.

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Pizzamax by Salvita Bingelyte

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Rebrand by Salvita Bingelyte

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Salvita Bingelyte Pizzamax

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Salvita Bingelyte Rebrand

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Salvita Bingelyte Designer Portrait Photo

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Salvita DesignBrand Logo

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Pizzamax Rebrand Press Releases

Explore press materials for Pizzamax, available in languages such as English.

Pizzamax Rebrand Media Articles

Ready-to-feature articles on Pizzamax are available in these languages: English, Spanish, Italian, German, French, Chinese (Mandarin), Indonesian, Dutch, Turkish, Arabic (Standard), Korean, Japanese, Russian, Hindi and Portuguese, for your convenience.

Unique Properties

The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.

Tags

Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania

Production Technology

I opted to use classic colors on white and black backgrounds.

Design Challenge

The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.

Project Duration

Started in June 2019 and finished October 2019 in Vilnius, Lithuania.

Operation Flow

The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.

Research

With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.

Inspiration

Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.

Image Credits

Copywriter Erin Hope Stevens

Project Overview

Pizzamax Rebrand has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Salvita Bingelyte was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Pizzamax Rebrand.

Salvita Bingelyte Press Releases

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Revitalizing Pizzamax: A Rebranding Success Story

Salvita Bingelyte Transforms Pizzamax with a Fresh Visual Identity

Salvita Bingelyte Newsroom

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