Rebrand
Pizzamax

Rebrand for Salvita Design

Rebrand for a small pizza restaurant chain in Lithuania, Pizzamax. The initial visual identity had been thrown together in a rush and was a mishmash of graphic styles because the founders were focused on getting the business up and running. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes. M and X letters, with their curved ends, are like people, specifically bakers who carry pizzas with straight arms. It symbolizes a place to go for a quick and delicious meal.

Salvita Bingelyte 2020 Professional Bronze Press Kit № 102715

Download Press Kit № 102715

Download Press Kit № 102715 Rebrand for Salvita Design by Salvita Bingelyte to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Pizzamax by Salvita Bingelyte
Pizzamax by Salvita Bingelyte

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Rebrand by Salvita Bingelyte
Rebrand by Salvita Bingelyte

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Salvita Bingelyte Pizzamax
Salvita Bingelyte Pizzamax

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Acknowledgements for photographs are in the Image Credits Section.

Salvita Bingelyte Rebrand
Salvita Bingelyte Rebrand

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

Salvita Bingelyte Designer Portrait Photo
Salvita Bingelyte Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Salvita DesignBrand Logo
Salvita DesignBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. To identify photo contributors, visit the Image Credits Section.

Design Newswire
Pizzamax Rebrand Press Releases

Our Pizzamax press releases are ready in languages: English, for your convenience.


Press Kit
Pizzamax Rebrand Media Articles

Ready for your features: articles on Pizzamax in various languages, including English, Spanish, Italian, German, French, Chinese (Mandarin), Indonesian, Dutch, Turkish, Arabic (Standard), Korean, Japanese, Russian, Hindi and Portuguese.


Unique Properties

The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.

Tags

Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania

Production Technology

I opted to use classic colors on white and black backgrounds.

Design Challenge

The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.

Project Duration

Started in June 2019 and finished October 2019 in Vilnius, Lithuania.

Operation Flow

The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.

Research

With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.

Inspiration

Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.

Image Credits

Copywriter Erin Hope Stevens

Project Overview

Pizzamax Rebrand has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Salvita Bingelyte Designer Portrait Photo Award Logo
Bronze Recognition

Salvita Bingelyte was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Pizzamax Rebrand.

DesignPRWire
Salvita Bingelyte Press Releases

Access a rich repository of press releases on Salvita Bingelyte, offered to press and media professionals for unrestricted use in their stories. Journalists can access 10 press releases immediately, ready for your use.


Revitalizing Pizzamax: A Rebranding Success Story

Salvita Bingelyte Transforms Pizzamax with a Fresh Visual Identity


Salvita Bingelyte Designer Portrait Photo
Salvita Bingelyte Newsroom

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