Alcohol Beverage Package
Jiang Hu

Alcohol Beverage Package for Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Chinese Taoism has a concept: "where there are people, there is Jianghu". In China, the word "Jianghu" has always been associated with the image of a Chinese traditional swordsman. Therefore, designers adopted the bionic design and took "token" as the symbol to make the work appear chivalrous and young. The illustration on the tape around the bottle is about a swordsman growing from a rookie to a truly mature swordsman. The bottle cap is designed as a tiger head to enhance its chivalrous spirit.

Wei Li 2023 Agency Iron Press Kit № 142224

Download Press Kit № 142224

Download Press Kit № 142224 Alcohol Beverage Package for Shenzhen Reform Brand Consultant and Design Co.,Ltd. by Wei Li to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Jiang Hu by Wei Li
Jiang Hu by Wei Li

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Alcohol Beverage Package by Wei Li
Alcohol Beverage Package by Wei Li

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Wei Li Jiang Hu
Wei Li Jiang Hu

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Wei Li Alcohol Beverage Package
Wei Li Alcohol Beverage Package

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Shenzhen Reform Brand Consultant and Design Co  Ltd Brand Logo
Shenzhen Reform Brand Consultant and Design Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

Wei Li Corporate Logo
Wei Li Corporate Logo

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Design Newswire
Jiang Hu Alcohol Beverage Package Press Releases

Explore press materials for Jiang Hu, available in languages such as English.


Press Kit
Jiang Hu Alcohol Beverage Package Media Articles

Ready for your features: articles on Jiang Hu in various languages, including Indonesian, Japanese, Russian, Hindi, Chinese (Mandarin), Korean, Italian, German, French, Dutch, Turkish, Arabic (Standard), English, Spanish and Portuguese.


Unique Properties

The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.

Tags

Alcohol, Package, Chinese

Production Technology

It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.

Design Challenge

This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.

Project Duration

The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.

Operation Flow

Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.

Research

The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.

Inspiration

Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.

Project Overview

Jiang Hu Alcohol Beverage Package has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Wei Li.

 Award Logo
Iron Recognition

Wei Li was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Jiang Hu Alcohol Beverage Package.

DesignPRWire
Wei Li Press Releases

Discover Wei Li's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 5 press releases now, directly accessible to journalists.


Reimagining Tradition: Jiang Hu Alcohol Beverage Package by Li Wei and Reform

Li Wei and Reform's Jiang Hu Alcohol Beverage Package Redefines Traditional Chinese Huang Jiu


Newsroom
Wei Li Newsroom

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You are currently viewing Media Showcase № 142224. Explore Wei Li's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are now viewing Press Kit / Media Showcase 142224 on Jiang Hu. For more details, access Newsroom 280592.

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