Alcohol Beverage Package
Xi Lin Men

Alcohol Beverage Package for Xi Lin Men

A message about "happiness" was delivered in this product. The body of the bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.

Wei Li 2021 Agency Bronze Press Kit № 107325

Download Press Kit № 107325

Download Press Kit № 107325 Alcohol Beverage Package for Xi Lin Men by Wei Li to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Xi Lin Men by Wei Li
Xi Lin Men by Wei Li

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Alcohol Beverage Package by Wei Li
Alcohol Beverage Package by Wei Li

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. To identify photo contributors, visit the Image Credits Section.

Wei Li Xi Lin Men
Wei Li Xi Lin Men

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Wei Li Alcohol Beverage Package
Wei Li Alcohol Beverage Package

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For photo credit information, refer to the Image Credits Section.

Xi Lin MenBrand Logo
Xi Lin MenBrand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

Wei Li Corporate Logo
Wei Li Corporate Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

Design Newswire
Xi Lin Men Alcohol Beverage Package Press Releases

Access press releases crafted for Xi Lin Men in these languages: English.


Press Kit
Xi Lin Men Alcohol Beverage Package Media Articles

Access our collection of Xi Lin Men articles, ready for use and offered in languages: Spanish, English, German, French, Portuguese, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Dutch, Hindi and Italian.


Unique Properties

A message about "happiness" was delivered in this product. The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.

Tags

Alcohol, Package, Chinese, Chinese spirit, China, Beverage

Production Technology

We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.

Design Challenge

From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.

Project Duration

The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.

Operation Flow

Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit. Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products. Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.

Research

The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.

Inspiration

The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.

Project Overview

Xi Lin Men Alcohol Beverage Package has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Wei Li.

 Award Logo
Bronze Recognition

Wei Li was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Xi Lin Men Alcohol Beverage Package.

DesignPRWire
Wei Li Press Releases

For journalists seeking engaging content: Explore our press releases featuring Wei Li's work, freely available for incorporation into your stories. Instantly access 3 press releases, available exclusively for journalists.


Approaching Happiness: Xi Lin Men Alcohol Beverage Package Design

Li Wei and Reform Unveils "Xi Lin Men" Alcohol Beverage Package Design


Newsroom
Wei Li Newsroom

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