Travel Buddy

Browser Game for holidayextras.de

Travel Buddy is an interactive adventure that playfully showcases Holiday Extras' products. The parallax game world creates a virtual travel experience as players navigate. In the role of a travel buddy, players guide a couple in vacation planning, offering tips for a successful trip. The advice leads to a humorous travel type test, uncovering one's vacation behavior. Alongside exploring the product range, players gain insights into their own travel preferences.

Download Press Kit № 153173

Download Press Kit № 153173 Browser Game for holidayextras.de by Bloom advertising agency to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Travel Buddy by Bloom advertising agency

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Browser Game by Bloom advertising agency

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Bloom advertising agency Travel Buddy

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Bloom advertising agency Browser Game

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Travel Buddy Browser Game Press Releases

Explore press materials for Travel Buddy, available in languages such as English.

Travel Buddy Browser Game Media Articles

Ready-to-feature articles on Travel Buddy are available in these languages: Arabic (Standard), Hindi, English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Turkish, Russian and Korean, for your convenience.

Unique Properties

In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.

Tags

Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification

Production Technology

In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.

Design Challenge

The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.

Project Duration

The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.

Operation Flow

The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.

Inspiration

Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.

Project Overview

Travel Buddy Browser Game has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Bloom advertising agency.

Iron Recognition

Bloom advertising agency was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Travel Buddy Browser Game.

Bloom advertising agency Press Releases

Explore the world of Bloom advertising agency through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 4 press releases for journalists.

Introducing "Travel Buddy" - A Gamified Browser Game by Bloom advertising agency

Bloom advertising agency introduces "Travel Buddy," a gamified browser game designed to showcase Holiday Extras products in an interactive and engaging manner. The game offers an immersive virtual travel experience, allowing players to explore their personal travel behavior while learning about the company's wide range of offerings.

Bloom advertising agency Newsroom

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