Guyuelongshan
Chinese Rice Wine Packaging for Shenzhen Red Deer Cultural Creative Design Co., LTD
The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
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Guyuelongshan by yuejun chen
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Chinese Rice Wine Packaging by yuejun chen
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yuejun chen Guyuelongshan
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yuejun chen Chinese Rice Wine Packaging
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Shenzhen Red Deer Cultural Creative Design Co LTDBrand Logo
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Guyuelongshan Chinese Rice Wine Packaging Press Releases
Press resources for Guyuelongshan are offered in several languages: English.
Guyuelongshan Chinese Rice Wine Packaging Media Articles
Explore our ready-to-use articles on Guyuelongshan, available in multiple languages: Korean, English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Arabic (Standard), Turkish, Russian and Hindi, for your feature stories.
Unique Properties
The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Tags
Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology
Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge
The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Project Duration
The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow
First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.
Research
Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration
Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Overview
Guyuelongshan Chinese Rice Wine Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit yuejun chen.
Silver Recognition
yuejun chen was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Guyuelongshan Chinese Rice Wine Packaging.
yuejun chen Press Releases
Media members, dive into our press releases on yuejun chen's work, ready for you to use and enhance your journalistic content. Instantly access 3 press releases, available exclusively for journalists.
Guyuelongshan: Chinese Rice Wine Packaging Inspired by Chinese Landscape Painting Aesthetics
Introducing Guyuelongshan, a Chinese rice wine packaging design project by yuejun chen, blending traditional brewing methods with modern aesthetics.
yuejun chen Newsroom
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