Packaging
Dragon Year Gift

Packaging for Shenzhen Yixin Visual Brand Consultant Co., Ltd

The design inspiration of the Year of the Loong Pu'er Tea Gift Box comes from the geographical characteristics of the country of origin (China's Yunnan mountainous area) and its drinking taste; The packaging material uses handmade paper made by local ethnic minorities, which showcases the history and cultural connotations of Pu'er tea with its environmentally friendly, simple, and ever-changing characteristics; The design of packaging graphics and ink illustrations aims to showcase its drinking taste.

Tao Ran 2024 Professional Iron Press Kit № 157666

Download Press Kit № 157666

Download Press Kit № 157666 Packaging for Shenzhen Yixin Visual Brand Consultant Co., Ltd by Tao Ran to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Dragon Year Gift by Tao Ran
Dragon Year Gift by Tao Ran

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

Packaging by Tao Ran
Packaging by Tao Ran

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Tao Ran Dragon Year Gift
Tao Ran Dragon Year Gift

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Tao Ran Packaging
Tao Ran Packaging

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Consult the Image Credits Section for information on photo credits.

Shenzhen Yixin Visual Brand Consultant Co   LtdBrand Logo
Shenzhen Yixin Visual Brand Consultant Co LtdBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

Design Newswire
Dragon Year Gift Packaging Press Releases

Press releases for Dragon Year Gift are now accessible in these languages: English.


Press Kit
Dragon Year Gift Packaging Media Articles

Utilize our prepared articles to feature Dragon Year Gift, available in the languages: Hindi, English, Spanish, French, Italian, Chinese (Mandarin), German, Dutch, Portuguese, Indonesian, Japanese, Arabic (Standard), Turkish, Korean and Russian.


Unique Properties

Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.

Tags

Packing,Tea packaging,Pu'er tea packaging,Dragon Year

Production Technology

The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.

Design Challenge

In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.

Project Duration

The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.

Operation Flow

As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.

Research

In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.

Inspiration

The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.

Project Overview

Dragon Year Gift Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Tao Ran.

 Award Logo
Iron Recognition

Tao Ran was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Dragon Year Gift Packaging.

DesignPRWire
Tao Ran Press Releases

Access a rich repository of press releases on Tao Ran, offered to press and media professionals for unrestricted use in their stories. Available now: 3 press releases ready for immediate access by journalists.


Introducing Dragon Year Gift: A Unique Pu'er Tea Packaging Design Inspired by Chinese Mythology

Shenzhen, China - Renowned designer Tao Ran unveils the Dragon Year Gift, a Pu'er tea packaging design inspired by the upcoming Year of the Dragon, showcasing the cultural taste of users. The packaging material, handmade paper unique to local ethnic minorities, expresses the ancient and cultural connotations of tea products.


Newsroom
Tao Ran Newsroom

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