Chinese Zodiac Gift Box
Package for China State Construction Hailong Technology Company Limited
Abandoning traditional methods of drawing the Chinese Zodiac pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
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Download Press Kit № 168761 Package for China State Construction Hailong Technology Company Limited by Tao Ran to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Chinese Zodiac Gift Box by Tao Ran
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Package by Tao Ran
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Tao Ran Chinese Zodiac Gift Box
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Tao Ran Package
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China State Construction Hailong Technology Company LimitedBrand Logo
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Unique Properties
Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Tags
Chinese Zodiac
Production Technology
The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge
Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Project Duration
The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow
The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.
Research
In the process of designing this project, research and thinking were mainly focused on the following three points: 1. How to present creative concepts in the simplest design language 2. How to inject vitality into traditional culture with new design language 3. How to provide a differentiated visual experience for the audience
Inspiration
This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Overview
Chinese Zodiac Gift Box Package has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Tao Ran.
Bronze Recognition
Tao Ran was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Chinese Zodiac Gift Box Package.
Tao Ran Press Releases
Discover Tao Ran's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 2 press releases, available exclusively for journalists.
Tao Ran Newsroom
Find inspiration and award-winning creativity within the Tao Ran Newsroom.
