Advertising Awareness Campaign
Every Treasure Tells A Story

Advertising Awareness Campaign for China Global Television Network Co., Ltd. Beijing, CN

Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creativity mainly tells stories about the national treasures of China, visual dialogues across time historically speaking, combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct dimensional character. In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space.

Zhou Haiwen, Che Shilong and Guo Cheng 2024 Partnership Iron Press Kit № 159827

Download Press Kit № 159827

Download Press Kit № 159827 Advertising Awareness Campaign for China Global Television Network Co., Ltd. Beijing, CN by Zhou Haiwen, Che Shilong and Guo Cheng to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Every Treasure Tells a Story by Zhou Haiwen  Che Shilong and Guo Cheng
Every Treasure Tells a Story by Zhou Haiwen Che Shilong and Guo Cheng

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Please check the Image Credits Section for photo acknowledgements.

Advertising Awareness Campaign by Zhou Haiwen  Che Shilong and Guo Cheng
Advertising Awareness Campaign by Zhou Haiwen Che Shilong and Guo Cheng

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For attribution details, see the Image Credits Section.

Zhou Haiwen  Che Shilong and Guo Cheng Every Treasure Tells a Story
Zhou Haiwen Che Shilong and Guo Cheng Every Treasure Tells a Story

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

Zhou Haiwen  Che Shilong and Guo Cheng Advertising Awareness Campaign
Zhou Haiwen Che Shilong and Guo Cheng Advertising Awareness Campaign

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

China Global Television Network Co   Ltd  Beijing  CNBrand Logo
China Global Television Network Co Ltd Beijing CNBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image attributions can be found in the Image Credits Section.

Design Newswire
Every Treasure Tells A Story Advertising Awareness Campaign Press Releases

For Every Treasure Tells A Story, we offer press releases in multiple languages, including: English.


Press Kit
Every Treasure Tells A Story Advertising Awareness Campaign Media Articles

Utilize our prepared articles to feature Every Treasure Tells A Story, available in the languages: Spanish, Arabic (Standard), Indonesian, English, Italian, Dutch, German, Portuguese, French, Turkish, Chinese (Mandarin), Russian, Korean, Hindi and Japanese.


Unique Properties

Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.

Tags

Culture, China, Heritage, Creativity

Production Technology

Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually. In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design. In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.

Design Challenge

The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.

Project Duration

The project started in 2022 and is still in circulation worldwide.

Operation Flow

In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.

Research

The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.

Inspiration

The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions. The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.

Image Credits

Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng

Project Overview

Every Treasure Tells A Story Advertising Awareness Campaign has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

 Award Logo
Iron Recognition

Zhou Haiwen, Che Shilong and Guo Cheng was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Every Treasure Tells A Story Advertising Awareness Campaign.

DesignPRWire
Zhou Haiwen, Che Shilong and Guo Cheng Press Releases

Discover Zhou Haiwen, Che Shilong and Guo Cheng's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 2 press releases now, directly accessible to journalists.


Every Treasure Tells A Story: Unveiling China's National Treasures

An Advertising Awareness Campaign Showcasing China's Rich Cultural Heritage


Newsroom
Zhou Haiwen, Che Shilong and Guo Cheng Newsroom

Step into Zhou Haiwen, Che Shilong and Guo Cheng Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 159827. Uncover the depth of Zhou Haiwen, Che Shilong and Guo Cheng's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are now viewing Press Kit / Media Showcase 159827 on Every Treasure Tells A Story. For more details, access Newsroom 137024.

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