Branding Project
Seawool

Branding Project for Tainan University of Technology/Product Design Deparment

The brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. The logo, presented in uppercase, symbolized a spirit of continuous innovation and the double letter o represents circular sustainability, signified perpetual renewal. The overall design exudes elegance, representing a pursuit of fashion and quality. The standard font integrates elements of waves and upward motion, shows her respect for nature and ongoing progress. The brand is vibrant, innovative and a leader in both fashion and environmental trends.

ChungSheng Chen 2024 Collaboration Iron Press Kit № 160731

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Download Press Kit № 160731 Branding Project for Tainan University of Technology/Product Design Deparment by ChungSheng Chen to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Seawool by ChungSheng Chen
Seawool by ChungSheng Chen

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For attribution details, see the Image Credits Section.
Branding Project by ChungSheng Chen
Branding Project by ChungSheng Chen

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.
ChungSheng Chen Seawool
ChungSheng Chen Seawool

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Photo credits are listed in the Image Credits Section.
ChungSheng Chen Branding Project
ChungSheng Chen Branding Project

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image attributions can be found in the Image Credits Section.
acdc Creative Design Team Photo
acdc Creative Design Team Photo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.
Tainan University of Technology Product Design DeparmentBrand Logo
Tainan University of Technology Product Design DeparmentBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.
acdc Creative Corporate Logo
acdc Creative Corporate Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Please check the Image Credits Section for photo acknowledgements.
Design Newswire
Seawool Branding Project Press Releases

Access press releases crafted for Seawool in these languages: English.

Press Kit
Seawool Branding Project Media Articles

Leverage our ready-to-publish articles on Seawool, offered in a range of languages: English, Indonesian, Spanish, Dutch, Portuguese, German, French, Chinese (Mandarin), Japanese, Turkish, Russian, Arabic (Standard), Korean, Hindi and Italian.

Unique Properties

Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.

Tags

Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.

Production Technology

The Branding project all done in Adobe Illustrator and Photoshop software.

Design Challenge

The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.

Project Duration

The Branding project commenced in Sept.2022 and concluded in May,2023.

Operation Flow

The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.

Research

Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.

Inspiration

The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.

Image Credits

All images copyright: Acdesign Associates International Co.,Ltd.

Project Overview

Seawool Branding Project has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

acdc Creative Design Team Photo Award Logo
Iron Recognition

ChungSheng Chen was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Seawool Branding Project.

DesignPRWire
ChungSheng Chen Press Releases

Our press releases on ChungSheng Chen and their work are made freely available for press members looking to add depth to their content. For immediate journalistic use: 28 press releases are available right now.

Introducing Seawool: A Sustainable Branding Project by ChungSheng Chen

ChungSheng Chen unveils Seawool, a sustainable branding project that reimagines fashion with recycled oyster shells

acdc Creative Design Team Photo
ChungSheng Chen Newsroom

Access ChungSheng Chen Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 160731. Visit ChungSheng Chen's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are exploring Press Kit / Media Showcase 160731 for Seawool. More resources can be found in Newsroom 179403.

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