'Evoluwe' by Jonathan Nacif de Andrade: Innovation in Branding Project

Evoluwe

Branding Project for Evoluwe

Jonathan was inspired by the name and essence of the company Evoluwe to create the branding. In symbology, geometric shapes were used to create a minimalist symbol. The first element, a square, represents the moment when Evoluwe's consultancy understands its client's needs for process improvement. The second element shows a shape that has transformed compared to the first, with one corner already rounded, representing the beginning of the transformation. The final element features the same shape with two rounded corners, symbolizing the evolution of a process within a company.

Jonathan Nacif de Andrade 2023 Professional Silver Press Kit № 149212

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Evoluwe by Jonathan Nacif de Andrade

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Branding Project by Jonathan Nacif de Andrade

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Jonathan Nacif de Andrade Evoluwe

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Jonathan Nacif de Andrade Branding Project

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image Credits Section holds all necessary photo accreditation details.

Evoluwe Branding Project Press Releases

Access press releases crafted for Evoluwe in these languages: English.

Evoluwe Branding Project Media Articles

Our Evoluwe articles are prepped and available in these languages: Indonesian, Hindi, Italian, German, French, Portuguese, Dutch, Korean, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), English and Spanish, ready for your use.

Unique Properties

The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.

Production Technology

To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.

Design Challenge

The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.

Project Duration

The project started in December 2021 in Brazil and finished in April 2022 in Brazil.

Operation Flow

The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.

Research

The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values. To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants. 76% of the participants found the name appealing, while 80% of the participants found the name memorable. The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.

Inspiration

To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process. The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.

Project Overview

Evoluwe Branding Project has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Jonathan Nacif de Andrade.

Silver Recognition

Jonathan Nacif de Andrade was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Evoluwe Branding Project.

Jonathan Nacif de Andrade Press Releases

Attention press members and journalists: We offer a collection of press releases on Jonathan Nacif de Andrade and their notable work, available for your unrestricted use. For immediate journalistic use: 2 press releases are available right now.

Evoluwe: A Branding Project by Jonathan Nacif de Andrade

Evoluwe, a branding project by Jonathan Nacif de Andrade, conveys the idea of continuous and collaborative evolution for a customer service consulting firm. The project was completed in Brazil from December 2021 to April 2022 and was awarded the Silver A' Design Award in 2023.

Jonathan Nacif de Andrade Newsroom

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