Batchwell

Branding Project for Batchwell

Batchwell's reimagined packaging merges bold modern retro aesthetics with refined craftsmanship, creating a visually striking yet highly functional design. Vibrant colors and clean typography enhance shelf presence, while lightweight pouches and intuitive sachets ensure effortless usability. Balancing artisanal quality with convenience, the design allows consumers to enjoy premium cocktails anytime, anywhere. Every detail enhances the drinking experience, making craft cocktails more accessible and enjoyable with minimal effort.

Download Press Kit № 170942

Download Press Kit № 170942 Branding Project for Batchwell by Po-Hsuan Chu to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Batchwell by Po Hsuan Chu

Download 1800 Pixels JPEG Image.

Branding Project by Po Hsuan Chu

Download 1800 Pixels JPEG Image.

Po Hsuan Chu Batchwell

Download 1800 Pixels JPEG Image.

Po Hsuan Chu Branding Project

Download 1800 Pixels JPEG Image.

BatchwellBrand Logo

Download 1800 Pixels JPEG Image.

Unique Properties

Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.

Tags

Cocktail Dry Mix, Packaging Design, Food and Beverage Design

Production Technology

Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.

Design Challenge

While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.

Project Duration

Duration: 2023-2024 Location: VENICE BEACH, CA

Operation Flow

Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.

Research

Designed for Real Moments Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time. A New Era Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love. Before Batchwell, you had to choose between quality or convenience. Now, you get both.

Inspiration

Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.

Project Overview

Batchwell Branding Project has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Po-Hsuan Chu.

Bronze Recognition

Po-Hsuan Chu was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Batchwell Branding Project.

Po-Hsuan Chu Newsroom

Find inspiration and award-winning creativity within the Po-Hsuan Chu Newsroom.