Borna Sazegan

Brand Identity for Doraj Design House

This visual identity is designed for a construction-related group. The brand strategy communicates power and resilience, speed, and beauty in construction, which is conveyed to the audience through the selection of symbolic animals. The source of inspiration for this identity comes from the lines created by metal structures during the construction process, and these lines were used to create the symbolic animals. These illustrations can be utilized in various contexts in detail, completeness, and combination.

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Borna Sazegan by Doraj Design House

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Brand Identity by Doraj Design House

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Doraj Design House Borna Sazegan

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Doraj Design House Brand Identity

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Doraj Design HouseBrand Logo

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Unique Properties

Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.

Tags

Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals

Production Technology

The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.

Design Challenge

The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.

Project Duration

The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran

Operation Flow

Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.

Research

Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.

Inspiration

Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.

Image Credits

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Project Overview

Borna Sazegan Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Doraj Design House was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Borna Sazegan Brand Identity.

Doraj Design House Newsroom

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