Brand Identity
Min Shan Nong Ye

Brand Identity for Yanjun Yang

The brand logo design of Min Shan Nong Ye is an outstanding work that integrates regional characteristics, natural aesthetics, and enterprise spirits. By skillfully combining the natural imagery of mountains and water with the pinyin initials M and S from the product's origin Min Shan, it is formed in one continuous stroke, creating a visual symbol that embodies both regional characteristics and a modern aesthetic. The use of a green color tone conveys the brand's commitment to purity and organic products.

Yanjun Yang 2025 Professional Bronze Press Kit № 162623

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Download Press Kit № 162623 Brand Identity for Yanjun Yang by Yanjun Yang to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Min Shan Nong Ye by Yanjun Yang
Min Shan Nong Ye by Yanjun Yang

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Acknowledgements for photographs are in the Image Credits Section.

Brand Identity by Yanjun Yang
Brand Identity by Yanjun Yang

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

Yanjun Yang Min Shan Nong Ye
Yanjun Yang Min Shan Nong Ye

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

Yanjun Yang Brand Identity
Yanjun Yang Brand Identity

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Details on photo contributions are located in the Image Credits Section.

Yanjun YangBrand Logo
Yanjun YangBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Design Newswire
Min Shan Nong Ye Brand Identity Press Releases

Press resources for Min Shan Nong Ye are offered in several languages: English.


Unique Properties

This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.

Tags

Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology

Production Technology

Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.

Design Challenge

The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.

Project Duration

The project started in June 2022 in Chengdu.

Operation Flow

MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.

Research

Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.

Inspiration

To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.

Image Credits

Yanjun Yang

Project Overview

Min Shan Nong Ye Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

Yanjun Yang was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Min Shan Nong Ye Brand Identity.

DesignPRWire
Yanjun Yang Press Releases

Numerous press releases on Yanjun Yang and their achievements are at your disposal, inviting press members to use them freely in their coverage. 1 press releases are now available for immediate access by journalists.


Min Shan Nong Ye Brand Identity Wins Bronze at 2025 A' Design Awards for Innovative Visual Communication

Yanjun Yang's brand identity design for Min Shan Nong Ye, developed in Chengdu and inspired by the region's natural landscape, has been honored with the Bronze A' Design Award 2025 in Graphics, Illustration, and Visual Communication, recognizing its unique blend of regional aesthetics and modern branding for organic agricultural products.


Newsroom
Yanjun Yang Newsroom

Dive into Yanjun Yang Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 162623. Explore Yanjun Yang's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. Welcome to Press Kit / Media Showcase 162623 on Min Shan Nong Ye. Discover additional content in Newsroom 356434.

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