Min Shan Nong Ye

Brand Identity for Yanjun Yang

The brand logo design of Min Shan Nong Ye is an outstanding work that integrates regional characteristics, natural aesthetics, and enterprise spirits. By skillfully combining the natural imagery of mountains and water with the pinyin initials M and S from the product's origin Min Shan, it is formed in one continuous stroke, creating a visual symbol that embodies both regional characteristics and a modern aesthetic. The use of a green color tone conveys the brand's commitment to purity and organic products.

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Min Shan Nong Ye by Yanjun Yang

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Brand Identity by Yanjun Yang

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Yanjun Yang Min Shan Nong Ye

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Yanjun Yang Brand Identity

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Yanjun YangBrand Logo

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Unique Properties

This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.

Tags

Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology

Production Technology

Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.

Design Challenge

The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.

Project Duration

The project started in June 2022 in Chengdu.

Operation Flow

MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.

Research

Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.

Inspiration

To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.

Image Credits

Yanjun Yang

Project Overview

Min Shan Nong Ye Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Yanjun Yang was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Min Shan Nong Ye Brand Identity.

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