Visual Identity for Yutong Wang
Extended Intelligence uses generative design to create a dynamic visual identity reflecting AI and XR. With procedural generation in C4D, randomized pixel matrices integrate AI and XR, reinforcing the conference's themes. This scalable system adapts across digital screens, signage, and print materials. A structured color palette differentiates participant identities, ensuring clarity. By leveraging generative techniques, the identity embodies innovation and future focused design.
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Download Press Kit № 167298 Visual Identity for Yutong Wang by Yutong Wang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Press releases tailored for HarvardXR 2024 are available in the languages: English.
Proudly offering HarvardXR 2024 project translations in several languages: Vizuální identita CS, ناسنامەی بینراوی KU, Visuele Identiteit AF, Identitet Vizual SQ, ምስላዊ መለያ AM, الهوية البصرية AR, Վիզուալ ինքնություն HY, দৃশ্য পৰিচয় AS, Vizual Kimlik AZ, Identitate Bisuala EU, Візуальная ідэнтычнасць BE, ভিজ্যুয়াল আইডেন্টিটি BN, Vizuelni identitet BS, Визуална идентичност BG, အမြင်အာရုံဆိုင်ရာ ဝိသေသလက္ခဏာ MY, Identitat Visual CA, Biswal nga Identidad CEB, Chizindikiro Chaowonetsero NY, 視覺識別系統 ZY, 视觉识别系统 ZH, Identità Visuale CO, Vizualni identitet HR, Visuel Identitet DA, Visuele Identiteit NL, Vida Identeco EO, Visuaalne identiteet ET, Visuaalinen identiteetti FI, Identité Visuelle FR, Dearbh-aithne Lèirsinneach GD, Identidade Visual GL, ვიზუალური იდენტობა KA, Visuelle Identität DE, Οπτική Ταυτότητα EL, Tesa Rechaukaha GN, વિઝ્યુઅલ આઇડેન્ટિટી GU, Idantite Vizyèl HT, Sifar Gani HA, Kino Hiʻohiʻona HAW, זהות חזותית HE, विज़ुअल आइडेंटिटी HI, Tus Cim Qhia Pom Tau HMN, Vizuális identitás HU, Sjónrænt auðkenni IS, Njirimara Ọhụụ IG, Identitas Visual ID, Féiniúlacht Amhairc GA, Identità Visiva IT, ビジュアルアイデンティティ JA, Identitas Visual JV, ದೃಶ್ಯ ಗುರುತು KN, Визуалды сәйкестік KK, អត្តសញ្ញាណរូបភាព KM, Umwirondoro w'Igaragaza RW, 비주얼 아이덴티티 KO, Визуалдык Идентивдүүлүк KY, ເອກະລັກທາງສາຍຕາ LO, Identitas Visualis LA, Vizuālā identitāte LV, Vizualinis identitetas LT, Visuell Identitéit LB, Визуелен идентитет MK, Maha-izy Azy Hita Maso MG, Identiti Visual MS, വിഷ്വൽ ഐഡന്റിറ്റി ML, Identità Viżwali MT, Tuakiri Tirohanga MI, व्हिज्युअल आयडेंटिटी MR, Визуал Дүр Төрх MN, दृश्य पहिचान NE, Visuell identitet NO, Visuell identitet NB, Identitat Visuala OC, ଦୃଶ୍ୟ ପରିଚୟ OR, بصری هویت PS, هویت بصری FA, Tożsamość wizualna PL, Identidade Visual PT, ਵਿਜ਼ੂਅਲ ਆਈਡੈਂਟਿਟੀ PA, Rikuy Kikin Kay QU, Identitate Vizuală RO, Визуальная идентичность RU, Fa'asinomaga Va'aia SM, दृश्यपहचान SA, Vizuelni identitet SR, Kuzivikanwa Kwekuona SN, بصري سڃاڻپ SD, දෘශ්ය අනන්යතාවය SI, Vizuálna identita SK, Vizualna identiteta SL, Aqoonsiga Muuqaalka SO, Boitsebiso ba Pono ST, Identidad Visual ES, Identitas Visual SU, Utambulisho wa Kuona SW, Visuell Identitet SV, Biswal na Pagkakakilanlan TL, Ҳувияти визуалӣ TG, காட்சி அடையாளம் TA, Визуаль идентификация TT, దృశ్య గుర్తింపు TE, อัตลักษณ์ทางภาพ TH, མཐོང་སྣང་ངོས་འཛིན། BO, ርእይታዊ መንነት TI, Görsel Kimlik TR, Wizual şahsyýet TK, Візуальна ідентичність UK, بصری شناخت UR, كۆرۈنمە ھۆۋىيەت UG, Vizual Identifikatsiya UZ, Nhận diện thị giác VI, Hunaniaeth Weledol CY, Fisuele Identiteit FY, וויזועלע אידענטיטעט YI, Isazisi Esibonakalayo XH, Ìdánimọ̀ Àwòrán YO, Ubunikazi Besibonakaliso ZU, Visual Identity EN, tailored for your needs.
Access our collection of HarvardXR 2024 articles, ready for use and offered in languages: Russian, Japanese, Portuguese, Chinese (Mandarin), French, Spanish, Turkish, Indonesian, Dutch, Italian, English, Korean, Arabic (Standard), Hindi and German.
HarvardXR 2024: Extended Intelligence is a conference on the convergence of AI and XR at Harvard University and beyond. To express the core values of HarvardXR 2024, this visual identity centers on the concept of pixels, symbolizing the building blocks of digital experiences and the future-facing nature of the event. This visual language helped to reflect the innovative spirit and technological advancement that the conference embodies.
brand identity, branding, visual identity, experience design, conference
The design was created using Adobe Creative Suite for layout and branding, while randomized pixel matrices with embedded "AI" and "XR" letters were generated using C4D. The finalized visuals were displayed on digital screens and adapted for physical production, including posters, signs, banners, and branded merchandise such as mugs, stickers, and tote bags. Various printing techniques ensured consistency across both digital and physical applications.
A key challenge was balancing the generative pixel-based design with clarity and adaptability across various formats. The randomized pixel matrices, while visually engaging, needed refinement to maintain legibility, especially at different scales. Technically, integrating C4D for automation required iterations to ensure consistency. In addition, to enhance participant engagement, a customized digital ticket animation featuring their names was generated and sent via email upon sign-up, creating a personalized and welcoming experience.
The project started in December 2023 in Cambridge, Massachusetts, and finished in April 2024 in Cambridge, Massachusetts.
This brand identity creates a cohesive and engaging visual experience for HarvardXR 2024, seamlessly adapting across digital and physical formats, from social media to large-scale signage. A dynamic pixel-based design reflects the conference’s themes while four main colors differentiate participant identities, including speakers, sponsors, staff, and audience. This structured visual system enhances recognition and makes complex technologies feel accessible and inviting for attendees.
This research explored the integration of generative design in visual identity. The objective was to automate and enhance design consistency using procedural methods. Using C4D, my team generated randomized pixel matrices, embedding 'AI' and 'XR' to reinforce the conference theme. Feedback from participants helped refine color differentiation for speakers, sponsors, staff, and audience. The approach improved efficiency, scalability, and adaptability across digital and physical applications.
The inspiration for this design stems from the fundamental role of pixels in digital experiences. Pixels symbolize both the technological essence of XR and the idea of collaboration — small elements coming together to form something greater. By integrating pixel-based visuals, the brand identity highlights the innovative spirit of the conference while making complex technologies feel engaging and approachable to a diverse audience.
HarvardXR 2024 Visual Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
For design images and photos please credit Yutong Wang.
Yutong Wang was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work HarvardXR 2024 Visual Identity.
Journalists and media members can enrich their content with our press releases on Yutong Wang, available for free use. For immediate journalistic use: 1 press releases are available right now.
Yutong Wang's generative, pixel-inspired visual identity for HarvardXR 2024 has been honored with the Silver A' Graphics, Illustration and Visual Communication Design Award, recognizing its innovative approach to branding the convergence of AI and XR at Harvard University.
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