Corporate Identity
Platanus

Corporate Identity for Pedro Panetto

Platanus is a psychiatric practice in Brazil. This brand represents humanized medicine, connected with the origin of medical education. More humanity, under a platanus tree, this is the concept of the logo and symbol. The visual identity system has its own font, graphics and all elements were designed exclusively for the brand.

Pedro Panetto 2021 Professional Silver Press Kit № 123099

Download Press Kit № 123099

Download Press Kit № 123099 Corporate Identity for Pedro Panetto by Pedro Panetto to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Platanus by Pedro Panetto
Platanus by Pedro Panetto

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

Corporate Identity by Pedro Panetto
Corporate Identity by Pedro Panetto

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Pedro Panetto Platanus
Pedro Panetto Platanus

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Pedro Panetto Corporate Identity
Pedro Panetto Corporate Identity

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Pedro PanettoBrand Logo
Pedro PanettoBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Platanus Corporate Identity Press Releases

Explore press materials for Platanus, available in languages such as English.


Press Kit
Platanus Corporate Identity Media Articles

For immediate use: Platanus articles, available in languages such as Arabic (Standard), Turkish, Hindi, Dutch, Indonesian, Chinese (Mandarin), English, Korean, Japanese, Russian, Spanish, Italian, German, French and Portuguese, to enrich your content.


Unique Properties

The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.

Production Technology

The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.

Design Challenge

The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.

Operation Flow

The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Research

The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.

Inspiration

On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.

Project Overview

Platanus Corporate Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Pedro Panetto.

 Award Logo
Silver Recognition

Pedro Panetto was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Platanus Corporate Identity.

DesignPRWire
Pedro Panetto Press Releases

Numerous press releases on Pedro Panetto and their achievements are at your disposal, inviting press members to use them freely in their coverage. For immediate journalistic use: 4 press releases are available right now.


Platanus: A Symbol of Humanized Psychiatry Practice

Platanus, a psychiatric practice in Brazil, draws inspiration from the teachings of Hippocrates under a Platanus tree in Greece, aiming to bring more humanism to medical care.


Newsroom
Pedro Panetto Newsroom

Find inspiration and award-winning creativity within the Pedro Panetto Newsroom.

You are currently viewing Media Showcase № 123099. Check out Pedro Panetto's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. Welcome to Press Kit / Media Showcase 123099 on Platanus. Discover additional content in Newsroom 158092.

Explore Now

Role Corporate Identity
Role

Corporate Identity for Pedro Panetto

Pedro Panetto 2021 Professional Silver
HEMA Alliance Corporate Identity
HEMA Alliance

Corporate Identity for Pedro Panetto

Pedro Panetto 2020 Professional Bronze
Rare Proportions Poster
Rare Proportions

Poster for Pedro Panetto

Pedro Panetto 2020 Professional Silver
Zaku Inc. Corporate Identity
Zaku Inc.

Corporate Identity for arica design inc.

Nobuya Hayasaka 2022 Professional Silver
We Belong Here Corporate Identity
We Belong Here

Corporate Identity for Lia Jiyun Kim

Lia Jiyun Kim 2023 Academic Silver
Wolffstrunk Corporate Identity
Wolffstrunk

Corporate Identity for Gerhard Wolff – Wolffstrunk

Karen Cuthbert 2021 Professional Silver
R Gate Emblem Corporate Identity
R Gate Emblem

Corporate Identity for Riiid Inc.

Riiid Inc. 2021 Enterprise Silver
Grand Egyptian Museum Corporate Identity
Grand Egyptian Museum

Corporate Identity for Rana Hossam

Rana Hossam Gaber 2020 Professional Golden
Tibet Shannan Corporate Identity
Tibet Shannan

Corporate Identity for River Liu Design

HE LIU 2023 Professional Silver
Coreintive Corporate Identity
Coreintive

Corporate Identity for Coreintive

Coreintive 2020 Agency Silver
Cyber Mind Corporate Identity
Cyber Mind

Corporate Identity for CyberMind

Andrei Zhukov 2025 Professional Silver
Scentwalk Corporate Identity
Scentwalk

Corporate Identity for Communication University of Zhejiang

Yiyang Li 2022 Professional Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Launch Your Newsroom

Create a newsroom for direct access to journalists, making your designs easier to publish and feature.

Create Your Newsroom

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY