Meet in Arcadia

Brand Image Design for China Social Entrepreneur Foundation

The brand logo interprets the beauty of terraced fields in a minimalist and abstract way. Within the cascading terraces, the depicted Miao village landscape merges with the strokes of the Chinese character Mei (beauty). The final stroke transforms into a roof, creating a harmonious visual effect. This design not only conveys the core concept of beauty but also emphasizes the unique cultural and natural charm of the local countryside. As a result, the brand is not just a logo but has become an emotional connection and a place to aspire to.

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Meet in Arcadia by Xiaoming Meng

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Brand Image Design by Xiaoming Meng

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Xiaoming Meng Meet in Arcadia

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Xiaoming Meng Brand Image Design

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China Social Entrepreneur FoundationBrand Logo

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Unique Properties

In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.

Tags

Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia

Production Technology

I. The logo incorporates rural elements to convey the theme effectively. II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand. Service Policy: I. Guide the tourism experience through design, using a unified image to provide clear direction. II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.

Design Challenge

In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.

Project Duration

The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.

Operation Flow

Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.

Research

I. Research Background Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model. II. Research Methods Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods. III. Research Tools There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc. IV. Participants Villagers, project staff, brand designers and other researchers. V. Results and Insights The project affects the rural economy, society and environment, with both achievements and challenges.

Inspiration

The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."

Image Credits

[Image 1: Designer Meng Xiaoming, 2022.] [Image 2: Designer Meng Xiaoming, 2022.] [Image 3: Designer Meng Xiaoming, 2022.] [Image 4: Designer Meng Xiaoming, 2022.] [Image 5: Designer Meng Xiaoming, 2022.] [Image 5: Designer Meng Xiaoming, 2022.] [Video credits : xiaoming meng, 2022]

Project Overview

Meet in Arcadia Brand Image Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Xiaoming Meng was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Meet in Arcadia Brand Image Design.

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