Ge Sang Lv Wu
Corporate Logo for ge sang lv wu
The biggest challenge it faced in logo design was how to visualize the most natural feeling. it use extracted core elements from nature, such as flowers and clouds, and transformed them into simple graphics to convey the power of nature. The logo design uses soft curves to imitate the shape of clouds and the stretch of petals, giving the brand a simple and natural temperament. At the same time, we chose natural colors as the main color of the brand, such as sky clouds, and gray and white convey simplicity and regression, enhancing visual appeal and emotional expression.
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Ge Sang Lv Wu by Xiaobing Cheng
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Corporate Logo by Xiaobing Cheng
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Xiaobing Cheng Ge Sang Lv Wu
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Xiaobing Cheng Corporate Logo
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ge sang lv wuBrand Logo
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Unique Properties
ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Tags
Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
Production Technology
Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Design Challenge
The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Project Duration
The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Operation Flow
Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Research
Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Inspiration
ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Project Overview
Ge Sang Lv Wu Corporate Logo has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Xiaobing Cheng.
Bronze Recognition
Xiaobing Cheng was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Ge Sang Lv Wu Corporate Logo.
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