Cacao Odyssey

Packaging Box for Shenzhen Setinya Packaging Co., Ltd.

The packaging for this chocolate series is meticulously designed around the concept of Cacao Odyssey. It achieves a harmonious blend of aesthetics, practicality, cultural significance, and environmental protection by delving into cacao culture and using environmentally friendly materials and techniques. More than just packaging, it serves as a medium through which the brand effectively communicates the allure of cacao culture and promotes environmental values, meeting the diverse needs of consumers for chocolate packaging.

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Cacao Odyssey by Shenzhen Setinya Packaging Co Ltd

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Packaging Box by Shenzhen Setinya Packaging Co Ltd

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Shenzhen Setinya Packaging Co Ltd Cacao Odyssey

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Shenzhen Setinya Packaging Co Ltd Packaging Box

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Unique Properties

The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.

Tags

Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper

Production Technology

Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.

Design Challenge

A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.

Project Duration

This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.

Operation Flow

The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.

Research

The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.

Inspiration

Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.

Project Overview

Cacao Odyssey Packaging Box has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Shenzhen Setinya Packaging Co., Ltd..

Iron Recognition

Shenzhen Setinya Packaging Co., Ltd. was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Cacao Odyssey Packaging Box.

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