Hagata Farm Pickles
Packaging for Hagata Farm
To reflect the client's personality, they used the client's hand and daikon radish seeds as motifs in the logo. The green paper on the lid represents a daikon leaf. The colors and strength of the vegetable are expressed through fine dotted patterns that evoke texture and depth. To highlight the whiteness of the daikon, they minimized the label design, allowing the vegetable to stand out. The green paper covering the lid serves as packaging and a letter of appreciation to the consumer on the reverse side, reinforcing the connection between the product and the customer experience.
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Hagata Farm Pickles by Kikumi Yoshida
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Packaging by Kikumi Yoshida
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Kikumi Yoshida Hagata Farm Pickles
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Kikumi Yoshida Packaging
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Kikumi Yoshida Designer Portrait Photo
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Hagata FarmBrand Logo
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Kikumi Yoshida Interview
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Unique Properties
To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Tags
Package design , pickles , farmers , Japanese food
Production Technology
We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Design Challenge
Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Project Duration
The project started in 2022 in Niihama City, Ehime Prefecture.
Operation Flow
The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Research
Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Inspiration
The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Image Credits
#1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022. #2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022. #3: Designer Kikumi Yoshida, Kuuche design, 2022. #4: Designer Kikumi Yoshida, Kuuche design, 2022. #5: Designer Kikumi Yoshida, Kuuche design, 2022. Writer Tomomi Takada,Video production Hiroshi Minao
Project Overview
Hagata Farm Pickles Packaging has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Kikumi Yoshida was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Hagata Farm Pickles Packaging.
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