Packaging
Hagata Farm Pickles

Packaging for Hagata Farm

To reflect the client's personality, they used the client's hand and daikon radish seeds as motifs in the logo. The green paper on the lid represents a daikon leaf. The colors and strength of the vegetable are expressed through fine dotted patterns that evoke texture and depth. To highlight the whiteness of the daikon, they minimized the label design, allowing the vegetable to stand out. The green paper covering the lid serves as packaging and a letter of appreciation to the consumer on the reverse side, reinforcing the connection between the product and the customer experience.

Kikumi Yoshida 2025 Professional Iron Press Kit № 164705

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Download Press Kit № 164705 Packaging for Hagata Farm by Kikumi Yoshida to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Hagata Farm Pickles by Kikumi Yoshida
Hagata Farm Pickles by Kikumi Yoshida

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

Packaging by Kikumi Yoshida
Packaging by Kikumi Yoshida

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Kikumi Yoshida Hagata Farm Pickles
Kikumi Yoshida Hagata Farm Pickles

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

Kikumi Yoshida Packaging
Kikumi Yoshida Packaging

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

Kikumi Yoshida Designer Portrait Photo
Kikumi Yoshida Designer Portrait Photo

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This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Please check the Image Credits Section for photo acknowledgements.

Hagata FarmBrand Logo
Hagata FarmBrand Logo

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Design Interviews
Kikumi Yoshida Interview

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Hagata Farm Pickles Packaging Press Releases

Press resources for Hagata Farm Pickles are offered in several languages: English.


Unique Properties

To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.

Tags

Package design , pickles , farmers , Japanese food

Production Technology

We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.

Design Challenge

Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.

Project Duration

The project started in 2022 in Niihama City, Ehime Prefecture.

Operation Flow

The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.

Research

Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.

Inspiration

The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.

Image Credits

#1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022. #2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022. #3: Designer Kikumi Yoshida, Kuuche design, 2022. #4: Designer Kikumi Yoshida, Kuuche design, 2022. #5: Designer Kikumi Yoshida, Kuuche design, 2022. Writer Tomomi Takada,Video production Hiroshi Minao

Project Overview

Hagata Farm Pickles Packaging has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Kikumi Yoshida Designer Portrait Photo Award Logo
Iron Recognition

Kikumi Yoshida was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Hagata Farm Pickles Packaging.

DesignPRWire
Kikumi Yoshida Press Releases

For journalists seeking engaging content: Explore our press releases featuring Kikumi Yoshida's work, freely available for incorporation into your stories. Immediate access is granted to 3 press releases for all journalists.


Hagata Farm Pickles Packaging by Kikumi Yoshida Wins Iron A' Design Award for Innovative Community-Centered Design

Kikumi Yoshida's packaging for Hagata Farm Pickles, developed in Niihama City, Ehime Prefecture, has been honored with the Iron A' Packaging Design Award 2025 for its unique blend of agricultural storytelling, community impact, and creative visual identity that supports local school lunches.


Kikumi Yoshida Designer Portrait Photo
Kikumi Yoshida Newsroom

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