'Flow' by Suryun Hyeon: Innovation in Ideation Tool

Flow

Ideation Tool for Suryun Hyeon

The Flow project stands out as an ideation tool that mirrors the natural process of human thinking. Users can freely jot down ideas in various forms, such as keywords, sentences, or drawings, and by pressing the flow button, related ideas are seamlessly connected. Intentionally developed ideas are arranged vertically, while connections made using the flow button are linked horizontally. This allows user created ideas, online references, and AI assisted suggestions to organically interconnect.

Suryun Hyeon 2025 Emergent Iron Press Kit № 167327

Download Press Kit № 167327

Download Press Kit № 167327 Ideation Tool for Suryun Hyeon by Suryun Hyeon to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Flow by Suryun Hyeon

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Ideation Tool by Suryun Hyeon

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Suryun Hyeon Flow

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Acknowledgements for photographs are in the Image Credits Section.

Suryun Hyeon Ideation Tool

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Photo credits are listed in the Image Credits Section.

Flow Ideation Tool Press Releases

Press resources for Flow are offered in several languages: English.

Unique Properties

The 'Flow' project stands out as an ideation tool that mirrors the natural process of human thinking. Users can freely jot down ideas in various forms, such as keywords, sentences, or drawings, and by pressing the 'flow' button, related ideas are seamlessly connected. Intentionally developed ideas are arranged vertically, while connections made using the 'flow' button are linked horizontally. This allows user-created ideas, online references, and AI-assisted suggestions to organically interconnect.

Production Technology

The project was developed based on feedback from students and designers who often face challenges during ideation in their design work. Through in-depth interviews, we gathered user insights highlighting difficulties in organizing scattered ideas and managing diverse thoughts during the ideation process. This led to the realization of the need for an ideation tool that captures the free-flowing nature of human thought, forming the foundation for this design.

Design Challenge

It was challenging to reinterpret familiar application functions with a new usability. To visually and interactively represent an organic and free-flowing ideation tool, we explored how human thoughts flow and operate. Ultimately, simple dots were used to symbolize ideas, as they naturally converge to form a flow, evolving into a central idea. This process mirrors human thinking, making the tool feel intuitive and easy to use despite its novel functionality.

Project Duration

This project started in December 2024 in Seoul and was completed in early January 2025 in Seoul.

Operation Flow

It can be used in various scenarios, such as organizing free-flowing thoughts or seeking inspiration from the web. It helps overcome challenges like structuring ideas or expanding diverse thoughts. Through 'flow,' various ideas are connected based on their relevance, and the AI-powered expansion feature allows users to freely broaden their thinking.

Research

Type of Research: A study on creating an ideation tool that captures the natural flow of human thought. Research Objectives: To improve the usability of existing linear and mechanical note-taking applications. Methodology: User in-depth interviews and functional research based on insights. Data Collection and Research Tools: Insights gathered through interviews. Participants or Experiments: Mainly designers and students who frequently engage in ideation processes. Results: The majority of participants expressed dissatisfaction with current note-taking and ideation tools, stating they were not conducive to free-flowing ideation. Insights and Impacts: The ability to freely ideate without the burden of adhering to structured formats, combined with AI-powered organization, enables more dynamic ideation. Additionally, graphical representations of idea flows allow users to intuitively grasp topics in an organic way. Effect on Business: It is expected to be widely adopted by individuals in various fields engaged in creative activities. Effect on Real-Life Phenomena: Instead of forcing thoughts into rigid tools, users will now be able to let their ideas flow naturally on a flexible platform.

Inspiration

The note-taking apps we commonly use in daily life are not well-suited for free-form ideation. This is due to their linear and mechanical structure, which contrasts with the natural flow of human thought. Traditional applications organize ideas into sentences and arrange them chronologically, making it difficult to capture the scattered and divergent nature of ideation. Recognizing this limitation, I felt the need for a tool that mirrors the free-flowing process of human thinking, leading to this project.

Project Overview

Flow Ideation Tool has been a Iron winner in the Interface, Interaction and User Experience Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Suryun Hyeon.

Iron Recognition

Suryun Hyeon was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Flow Ideation Tool.

Suryun Hyeon Press Releases

We provide a series of press releases on Suryun Hyeon that journalists and press members can freely incorporate into their narratives. Available now: 2 press releases ready for immediate access by journalists.

'Flow' by Suryun Hyeon Wins Iron A' Design Award for Revolutionizing Ideation Tools

Seoul-based designer Suryun Hyeon has been honored with the Iron A' Design Award 2025 for 'Flow,' an innovative ideation tool that breaks away from the linear structure of traditional note-taking apps, enabling users to capture and connect ideas in a way that mirrors natural human thought.

Suryun Hyeon Newsroom

Explore Suryun Hyeon Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 167327. Explore Suryun Hyeon's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are currently viewing Press Kit / Media Showcase 167327 for the Flow, with further content available in Newsroom 363469.