Jo
Cafe And Restaurant for A4 Design House
Jo, redefines fine dining as a celebration of taste, connection, and shared moments. The brand identity was designed to appeal to an audience, from children to grandparents, while maintaining authenticity and sophistication. Centered on flavor diversity, and emotional connection, the visual identity embraces a modern aesthetic. A green color palette symbolizes nature, growth, and sustainability. Illustrative graphics inspired by food and dining elements enhance storytelling, while a contemporary logotype balances simplicity and adventure. The result is a cohesive experience across touchpoints.
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Jo by A4DH Branding Services
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Cafe And Restaurant by A4DH Branding Services
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A4DH Branding Services Jo
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A4DH Branding Services Cafe And Restaurant
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A4 Design HouseBrand Logo
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Unique Properties
We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
Tags
rebranding, brand identity, identity design, logo redesign, visual language
Production Technology
Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution. The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points.
Design Challenge
The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
Project Duration
The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
Operation Flow
A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
Research
Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
Inspiration
The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
Project Overview
Jo Cafe And Restaurant has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit A4DH Branding Services.
Bronze Recognition
A4DH Branding Services was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Jo Cafe And Restaurant.
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