Moutai Dream Red
Wine Packaging for Moutai Industrial Design Center
The design is a masterpiece of craftsmanship, distinctly different from other wines. It embodies a unique aesthetic concept and cultural symbols that Moutai presents. It process begins by addressing issues related to brand recognition, product understanding, price perception, channel communication, and user experience. Building on these foundations, the creative design aims to convey the cultural essence of Moutai, the uniqueness of Dream Red, and the exclusivity of the Moutai intellectual property. This approach highlights the product's innovative, fashionable and high end qualities.
Download Press Kit № 170889
Download Press Kit № 170889 Wine Packaging for Moutai Industrial Design Center by Heijie He to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Moutai Dream Red by Heijie He
Download 1800 Pixels JPEG Image.
Wine Packaging by Heijie He
Download 1800 Pixels JPEG Image.
Heijie He Moutai Dream Red
Download 1800 Pixels JPEG Image.
Heijie He Wine Packaging
Download 1800 Pixels JPEG Image.
Moutai Industrial Design CenterBrand Logo
Download 1800 Pixels JPEG Image.
Moutai Dream Red Wine Packaging Press Releases
Our Moutai Dream Red press releases are ready in languages: English, for your convenience.
Unique Properties
Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Tags
Moutai, Wine, Chinese Red, Dream, Romance
Production Technology
The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Design Challenge
Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Project Duration
Renhuai city, 5 March 2024-19 April 2024
Operation Flow
The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Research
The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inspiration
The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Image Credits
Moutai Industrial Design Center
Project Overview
Moutai Dream Red Wine Packaging has been a Platinum winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Heijie He was recognized with the coveted Platinum A' Design Award in 2025, a testament to excellence of their work Moutai Dream Red Wine Packaging.
Heijie He Press Releases
Discover Heijie He's journey through our press releases, available for all press members and journalists to use without restrictions. Press members can now immediately access 6 press releases.
Moutai Dream Red by Heijie He Wins Platinum A' Design Award for Innovative Wine Packaging
Heijie He's Moutai Dream Red, a striking wine packaging design inspired by Chinese culture and crafted for the iMoutai app, has earned the prestigious Platinum A' Packaging Design Award 2025, celebrating its fusion of tradition, sustainability, and modern aesthetics.
Heijie He Newsroom
Dive into Heijie He Newsroom to explore celebrated designs and projects.
