Branding
Viennart Academy

Branding for ViennART Academy

Viennart Academy, an emerging art institution nestled in Vienna, USA, epitomizes a harmonious fusion of time-honored customs and cutting-edge approaches within its visual identity design. The emblematic logo, delicately crafted to depict the initials VAA, serves as a metaphor for art's profound reflection of existence itself. Through the juxtaposition of solid and outlined shapes, it captures the essence of light and shade inherent in the realm of studio art. The rhythmic repetition of parallelograms resonates deeply with the academy's unwavering dedication to fostering creativity.

Yunzi Liu 2024 Professional Bronze Press Kit № 160261

Download Press Kit № 160261

Download Press Kit № 160261 Branding for ViennART Academy by Yunzi Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Viennart Academy by Yunzi Liu
Viennart Academy by Yunzi Liu

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Branding by Yunzi Liu
Branding by Yunzi Liu

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Yunzi Liu Viennart Academy
Yunzi Liu Viennart Academy

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Yunzi Liu Branding
Yunzi Liu Branding

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

Yunzi Liu Designer Portrait Photo
Yunzi Liu Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Details on photo contributions are located in the Image Credits Section.

ViennART AcademyBrand Logo
ViennART AcademyBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

Design Interviews
Yunzi Liu Interview

Interview Opportunity: Access an exclusive interview with Yunzi Liu, spanning approximately 1228 words, free for journalistic use. Download available now. Access Yunzi Liu Interview Now.


Design Newswire
Viennart Academy Branding Press Releases

Press releases tailored for Viennart Academy are available in the languages: English, English and English.


Press Kit
Viennart Academy Branding Media Articles

Ready for your features: articles on Viennart Academy in various languages, including Indonesian, Dutch, Spanish, Italian, German, Japanese, Portuguese, French, Chinese (Mandarin), Turkish, Korean, Russian, Arabic (Standard), Hindi and English.


Unique Properties

ViennART Academy is an emerging art high school located in Vienna, US. The visual identity design for ViennART Academy is a fusion of tradition and innovation. The logo is a reflective interpretation of VAA, symbolizing that art is a reflection of life. Solid and outlined shapes represent light and shadow in studio art. Parallelogram repetition underscores dynamism, echoing the academy's ethos of creativity and growth.

Tags

visual identity, logo design, booklet design, website design, marketing materials, graphic design, visual communication, branding

Production Technology

The design journey commenced with 20 hand-drawn sketches, iteratively refined through stakeholder collaboration to 8 potential logos. These were meticulously digitized using Adobe Illustrator, culminating in the final selection. Mockups were crafted in Photoshop, while Wix facilitated website realization, and InDesign was employed for booklet design. The process integrated traditional sketching with digital tools, ensuring meticulous attention to detail and stakeholder satisfaction.

Design Challenge

The project encountered hurdles starting with naming due to trademark application rejections. Logo development posed another challenge - deciding between full name or initials. We chose simplicity with VAA to differentiate from VA. Design-wise, the sharp corners of parallelograms seemed aggressive, so I adjusted angles in the booklet design for brand recognition and softer visual appeal. External factors like trademark laws and internal considerations like brand differentiation influenced decisions, shaping the project's trajectory.

Project Duration

This project started in August 2023 and finished in February 2024. The website was published in September 2023. Print outs are currently under printing. This school location is in Vienna, Virginia, United States.

Operation Flow

ViennART Academy's visual identity features geometric shapes representing "VAA" for Vienna Art and Academy. The simplicity aids understanding and promotion. The repetitive parallelogram reinforces the logo's impact, ensuring it's memorable and recognizable. This design resonates with our core values and facilitates effective communication.

Research

In response to stakeholder input, we opted for a geometric logo to ensure clarity. Insights emphasized the need for concise website information. The signature parallelogram strengthens our visual identity in the booklet and other visual designs, enhancing brand recognition.

Inspiration

The project draws inspiration from the symmetry of V and A, embodying art as life's reflection. The play of light and shadow, pivotal in all art forms, informs the design ethos. Motivated by art's depth and resonance, the logo captures the essence of ViennART Academy's vision, a harmonious blend of tradition and innovation.

Image Credits

The images licenses are updated as a pdf document.

Project Overview

Viennart Academy Branding has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Yunzi Liu Designer Portrait Photo Award Logo
Bronze Recognition

Yunzi Liu was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Viennart Academy Branding.

DesignPRWire
Yunzi Liu Press Releases

Discover Yunzi Liu's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 3 press releases for all journalists.


Designer Yunzi Liu Won Bronze A'Design Award"

Celebrated designer Yunzi Liu earns Bronze in the esteemed A'Design Award for the exceptional branding project "ViennArt Academy." This recognition highlights Liu's commitment to excellence and underscores the significance of the project's impact in the design industry.


Viennart Academy Unveils New Visual Identity Designed by Yunzi Liu

Viennart Academy's visual identity design, created by Yunzi Liu, reflects a harmonious blend of tradition and innovation, capturing the essence of art as life's reflection.


Designer Yunzi Liu Won Bronze A'Design Award

Yunzi Liu's Innovative Branding Design for Viennart Academy Recognized with A' Design Award in Advertising, Marketing and Communication Design Category


Yunzi Liu Designer Portrait Photo
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