Globally Made in Egypt

Branding Campaign for Samsung Electronics Egypt

Samsung's latest campaign blends national pride, sports excellence, and advanced technology to reaffirm its leadership in television innovation. Featuring Ahmed El Gendy, it highlights speed, precision, and quality, traits shared by elite athletes and Samsung’s AI powered TV. With dynamic visuals and immersive storytelling, the campaign showcases El Gendy and Samsung’s commitment to excellence. Globally Made in Egypt, it reflects world class performance and redefines the viewing experience.

Download Press Kit № 171305

Download Press Kit № 171305 Branding Campaign for Samsung Electronics Egypt by Moataz Mohamed to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Globally Made in Egypt by Moataz Mohamed

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Branding Campaign by Moataz Mohamed

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Moataz Mohamed Globally Made in Egypt

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Moataz Mohamed Branding Campaign

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Moataz Mohamed Designer Portrait Photo

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Samsung Electronics EgyptBrand Logo

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Unique Properties

Samsung’s latest campaign celebrates national pride, sports excellence, and technological innovation, solidifying its status as the number one global Television brand made in Egypt. With Ahmed El Gendy as the campaign’s ambassador, the message emphasizes precision, speed, and exceptional quality—qualities that define both Samsung’s Artificial Intelligence powered Televisions and elite athletes. The visuals seamlessly incorporate Gendy, creating an engaging and immersive experience that highlights the synergy between performance and innovation.

Tags

Samsung, AI TV, Made in Egypt, Ahmed El Gendy, Olympic Champion, Branding Campaign, Digital Advertising, Neo QLED 8K, OLED TV, Sports Marketing

Production Technology

The project leverages Samsung’s ai powered neo qled 8k and oled display technologies, ensuring ultra-high-definition visuals with exceptional clarity and color accuracy. The campaign highlights features like high refresh rates for smooth motion, deep contrast levels, and ai enhanced upscaling. The visual execution uses advanced cgi and digital rendering to seamlessly integrate ahmed el gendy’s presence with the tvs, making the branding message more immersive and engaging.

Design Challenge

One of the biggest challenges in this campaign was effectively linking ahmed el gendy’s sports achievements with the core technological attributes of Samsung ai tvs. The creative process required balancing emotional appeal with technical messaging, ensuring that the campaign remained both aspirational and product-focused. additionally, producing high-quality visuals that seamlessly integrate an athlete into Samsung’s branding required advanced cgi and digital compositing techniques. Another challenge was ensuring the campaign resonated across diverse audiences—both Egyptian consumers and global markets—without diluting the brand’s core message of excellence and innovation. Let me know if you need any refinements!

Project Duration

The project started in october, 2024 in Cairo, Egypt and was completed in November, 2024 The campaign was launched across multiple platforms, including out-of-home (ooh) advertising, digital media, and social networks, targeting both local and international audiences. the project was executed in Egypt, with its marketing materials displayed in key locations nationwide and select global markets.

Operation Flow

The campaign brings samsung ai tvs to life by integrating the champion, ahmed el gendy, into the visuals, making it feel like he is stepping out of the screen. This creates an immersive storytelling experience, linking sports excellence with cutting-edge tv technology. the keyframes highlight the speed, clarity, and motion precision of Samsung displays, while smooth animations and vibrant colors ensure high engagement. The campaign flows through ooh billboards, digital banners, and social media content, reinforcing the brand's message across multiple platforms.

Research

This research explores the strategic branding impact of Samsung ai tvs in the egyptian and global markets, leveraging sports excellence as a marketing vehicle. The study examines how associating a top tier olympic athlete, ahmed el gendy, with samsung's ai powered technology reinforces brand credibility and consumer trust. The research method includes consumer sentiment analysis, advertising effectiveness studies, and digital engagement metrics. Findings highlight how storytelling through national pride and technological innovation enhances customer perception and strengthens Samsung’s market leadership.

Inspiration

The project was inspired by the success and excellence of olympic gold medalist ahmed el gendy, drawing a parallel between his achievements and the premium quality of Samsung TVs. The main motive was to reinforce Samsung's position as the number one brand while emphasizing that these tvs are Made in Egypt and exported globally. The campaign highlights innovation, speed, accuracy, and quality, aligning with the characteristics of modern pentathlon sports.

Image Credits

Creative Director: (Moataz Mohamed).

Project Overview

Globally Made in Egypt Branding Campaign has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Moataz Mohamed was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Globally Made in Egypt Branding Campaign.

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