Jone Aleksiunaite

Corporate Identity System for Vilnius Academy of Arts

ICC is a system of a dynamic identity which works as a friendship manager between a company and clients. The corporate identity includes constant and dynamic parts. Basic visual elements and a corporate print-set describes the constant part of the identity. The dynamic part is described by technical process that collects the creative data of consumer (individual logotype and individual image) that works as a constantly changing visual material in producing souvenirs, creating dynamic logotype and changing graphics of consumers movement (ensures endless number of unique masterpieces).

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Identity Created by Consumer ICC by Jone Aleksiunaite

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Corporate Identity System by Jone Aleksiunaite

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Jone Aleksiunaite Identity Created by Consumer ICC

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Jone Aleksiunaite Corporate Identity System

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Vilnius Academy of ArtsBrand Logo

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Jone Aleksiunaite Interview

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Unique Properties

The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.

Tags

Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic

Production Technology

The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.

Design Challenge

To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.

Project Duration

February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania

Operation Flow

The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data. In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.

Research

Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.

Inspiration

Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.

Project Overview

Jone Aleksiunaite Corporate Identity System has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2012 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Jone Aleksiunaite.

Bronze Recognition

Jone Aleksiunaite was recognized with the coveted Bronze A' Design Award in 2013, a testament to excellence of their work Jone Aleksiunaite Corporate Identity System.

Jone Aleksiunaite Press Releases

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Dynamic Corporate Identity System "ICC" Unveiled by Designer Jone Aleksiunaite

Designer Jone Aleksiunaite introduces the innovative "ICC" corporate identity system, fostering a dialogue between companies and consumers, allowing for dynamic visual elements and consumer influence.

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