Optics and Chromatics
Exhibition poster for Timea Andorka
The title Optics and Chromatic refers to the debate between Goethe and Newton on the nature of colors. This debate is represented by the clash of the two letter-form compositions: one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colorful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers.
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Optics and Chromatics by Andorka Timea
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Exhibition poster by Andorka Timea
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Andorka Timea Exhibition poster
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Andorka Timea Interview
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Optics and Chromatics Exhibition poster Press Releases
Press resources for Optics and Chromatics are offered in several languages: English.
Optics and Chromatics Exhibition poster Translations
Translations of Optics and Chromatics are ready for you in an array of languages: Exhibition Poster EN, Uitstallingsplakkaat AF, Posteri I Ekspozitës SQ, ኤግዚቢሽን ፖስተር AM, ملصق المعرض AR, Ցուցահանդեսային Պաստառը HY, Sərgi Afişası AZ, Erakusketaren Kartela EU, Плакат Выставы BE, প্রদর্শনী পোস্টার BN, Izložbeni Poster BS, Изложбеният Плакат BG, ပြပွဲပိုစတာ MY, El Cartell De L’Exposició CA, Chowonetsa NY, 展览海报 ZH, Poster Di Mostra CO, Izložbeni Plakat HR, Výstavní Plakát CS, Udstillingsplakat DA, Tentoonstellingsposter NL, Ekspozicia Afiŝo EO, Näituse Plakat ET, Näyttelyjuliste FI, L'affiche D'exposition FR, O Cartel Da Exposición GL, საგამოფენო პლაკატი KA, Ausstellungsplakat DE, Η Αφίσα Της Έκθεσης EL, પ્રદર્શન પોસ્ટર GU, Afich Egzibisyon HT, Nunin Hotunan HA, פוסטר לתערוכה HE, प्रदर्शनी पोस्टर HI, A Kiállítási Poszter HU, Poster Pameran ID, Póstaer Taispeántais GA, Ihe Nlere IG, Veggspjald Sýningarinnar IS, Il Poster Della Mostra IT, 展示ポスター JA, Poster Pameran JV, ಪ್ರದರ್ಶನ ಪೋಸ್ಟರ್ KN, Көрме Постері KK, ផ្ទាំងរូបភាពពិព័រណ៍ KM, Imurikagurisha RW, Көргөзмө Плакат KY, 전시 포스터 KO, Pêşangeha Pêşangehê KU, Exhibitionem Poster LA, Ausstellung Poster LB, ໂປດເຕີການວາງສະແດງ LO, Parodos Plakatas LT, Izstādes Plakāts LV, Изложбен Постер MK, Afisary Ny Afisy Fampisehoana MG, Poster Pameran MS, എക്സിബിഷൻ പോസ്റ്റർ ML, Poster Tal-Wirja MT, Ko Te Panui Whakaaturanga MI, प्रदर्शन पोस्टर MR, Үзэсгэлэнгийн Зурагт Хуудас MN, प्रदर्शनी पोस्टर NE, Utstillingsplakat NO, ପ୍ରଦର୍ଶନୀ ପୋଷ୍ଟର OR, ਪ੍ਰਦਰਸ਼ਨੀ ਪੋਸਟਰ PA, پوستر نمایشگاه FA, Plakat Wystawowy PL, د نندارتون پوسټر PS, O Pôster De Exibição PT, Afișul Expoziției RO, Выставочный Плакат RU, نمائشي پوسٽر SD, Faaaliga Faʻaaliga SM, Изложбени Плакат SR, Tha Postair Taisbeanaidh GD, Yekuratidzira Positori SN, ප්රදර්ශන පෝස්ටරය SI, Výstavný Plagát SK, Razstavni Plakat SL, Boodhka Bandhiggu SO, Setšoantšo Sa Pontšo ST, El Cartel De La Exposición ES, Poster Paméran SU, Bango La Maonyesho SW, Utställningsaffisch SV, கண்காட்சி சுவரொட்டி TA, ఎగ్జిబిషన్ పోస్టర్ TE, Плакати Намоишӣ TG, โปสเตอร์นิทรรศการ TH, Sergi Afişasy TK, Ang Poster Ng Eksibisyon TL, Sergi Afişi TR, Күргәзмә Плакаты TT, كۆرگەزمە ئېلانى UG, Виставковий Плакат UK, نمائش پوسٹر UR, Ko'rgazma Plakati UZ, Áp Phích Triển Lãm VI, Poster Arddangosfa CY, Tentoanstelling Poster FY, Umboniso Poster XH, ויסשטעלונג אַפיש YI, Panini Aranse YO, Iphosta Yombukiso ZU, 展覽海報 ZY, Ang Poster Sa Eksibisyon CEB, ʻo Ka Pepa Hōʻikeʻike HAW, Tso Rau Dai Daim Ntawv HMN, expanding accessibility.
Optics and Chromatics Exhibition poster Media Articles
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Unique Properties
The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Tags
chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Production Technology
paper, coloured plastic sheet, light, shadow
Design Challenge
Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Project Duration
The poster was made at Budapest, Hungary, 2010. It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Operation Flow
Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Research
It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Inspiration
Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Image Credits
all images © Tímea Andorka, 2017
Project Overview
Optics and Chromatics Exhibition poster has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2017 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Andorka Timea was recognized with the coveted Silver A' Design Award in 2018, a testament to excellence of their work Optics and Chromatics Exhibition poster.
Andorka Timea Press Releases
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Optics and Chromatics Poster Design Wins Silver A' Design Award
Andorka Timea's exhibition poster, Optics and Chromatics, wins prestigious A' Design Award for Graphics, Illustration, and Visual Communication Design in 2018
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