The Sands Wine Labels

Wine labes for Cantina Li Duni

To realize the design of these labels, the research has been carried out on printing techniques, materials and graphic choices, able to represent the values of the company, the history and the territory in which these wines are born. The concept of these labels starts from the characteristic of wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. This concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The three labels together make up a design that represent the winery mission.

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Sands by Giovanni Murgia

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Wine labes by Giovanni Murgia

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Giovanni Murgia Sands

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Giovanni Murgia Wine labes

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Cantina Li DuniBrand Logo

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Giovanni Murgia Interview

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The Sands Wine Labels Wine labes Press Releases

Press resources for The Sands Wine Labels are offered in several languages: English.

The Sands Wine Labels Wine labes Translations

Proudly offering The Sands Wine Labels project translations in several languages: Wynlaboratoriums AF, Laboratorët E Verës SQ, የወይን ጠጅ ላብራቶሪዎች AM, معامل النبيذ AR, Գինու Լաբորատորիաները HY, Şərab Laboratoriyaları AZ, Ardo Laborategiak EU, Вінныя Этыкеткі BE, ওয়াইন ল্যাবগুলি BN, Vinske Etikete BS, Винените Етикети BG, ဝိုင်ဓာတ်ခွဲခန်း MY, Vinyes CA, Ntchito Za Vinyo NY, 葡萄酒标签 ZH, U Laboratori Di Vinu CO, Vinske Etikete HR, Víno Labes CS, Vinlaboratorier DA, Wine Labes NL, Vinfakoj EO, Veinilaborid ET, Viinilavat FI, Wine Labes FR, Os Viños GL, ღვინის ლაბორატორია KA, Weinlabore DE, Οι Οίνοι Labes EL, વાઇન લેબ્સ GU, Diven Labes HT, Wuraren Adon Giya HA, מעבדות יין HE, वाइन लैब्स HI, A Borlaborok HU, Laboratorium Anggur ID, Lipéid Fíona GA, Ụlọ Nyocha Mmanya IG, Vínstofa IS, Wine Labes IT, ワインラベス JA, Laba Anggur JV, ವೈನ್ ಲೇಬ್‌ಗಳು KN, Шарап Лабораториясы KK, មន្ទីរពិសោធន៍ស្រា KM, Vino RW, Вино Лабораториясы KY, 와인 랩 KO, Ceribandinên Şerabê KU, Vinum LA, Wäin Laboe LB, ຫ້ອງທົດລອງເຫລົ້າ LO, Vyno Laboratorijos LT, Vīna Laboratorijas LV, Лабораториите За Вино MK, Ny Labes Divay MG, Labu Anggur MS, വൈൻ ലേബലുകൾ ML, Laboratorji Tal-Inbid MT, He Tapanga Waina MI, वाइन लॅब MR, Дарсны Лаборатори MN, वाइन प्रयोगशाला NE, Vinlabor NO, ମଦ ଲ୍ୟାବ OR, ਵਾਈਨ ਲੈਬ PA, آزمایشگاه های شراب FA, Wine Labes PL, د شرابو لیب PS, Wine Labes PT, Laboratoarele De Vin RO, Винные Этикетки RU, شراب ليبز SD, Uaina Labes SM, Винске Етикете SR, Am Bileagan Fìona GD, Mahebhi Ewaini Rudzi Rwekurongedza SN, වයින් ලේබ් SI, Víno Labes SK, Vinske Etikete SL, Shaybaarrada Khamriku SO, Mesebetsi Ea Veine ST, Wine Labes ES, Labél Anggur SU, Maabara Ya Mvinyo SW, Vinlabor SV, ஒயின் லேப்கள் TA, వైన్ లేబ్స్ TE, Лабораторияҳои Шаробӣ TG, ไวน์แล็บ TH, Çakyr Laboratoriýalary TK, Ang Mga Label Ng Alak TL, Şarap Laboratuarları TR, Шәраб Лабораториясе TT, ئۈزۈم ھارىقى UG, Винні Етикетки UK, شراب لیب UR, Sharob Laboratoriyalari UZ, Phòng Thí Nghiệm Rượu VI, Labordai Gwin CY, Wynlabben FY, Iilebhu Zewayini XH, ווייַן לאַבאָראַטאָריעס YI, Awọn Ọmu Ọti-Waini YO, Amalebula Wewayini ZU, 葡萄酒標籤 ZY, Ang Mga Lab Nga Bino CEB, ʻo Nā Mea ʻona Waina HAW, Cov Haujlwm Caw HMN, Wine Labes EN, tailored for your needs.

The Sands Wine Labels Wine labes Media Articles

Explore our ready-to-use articles on The Sands Wine Labels, available in multiple languages: English, Spanish, Turkish, Arabic (Standard), Japanese, Russian, Portuguese, Korean, Indonesian, German, Dutch, Chinese (Mandarin), Hindi and French, for your feature stories.

Unique Properties

The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.

Tags

wine, label, packaging, wine label design

Production Technology

For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch. On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.

Design Challenge

The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory. We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design. Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia

Project Duration

Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)

Operation Flow

The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.

Research

The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.

Inspiration

The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.

Image Credits

Image #1: 3DRender: Bruno Haver Optional Image #1: 3DRender: Bruno Haver Optional Image #2: 3DRender: Bruno Haver Optional Image #3: 3DRender: Bruno Haver Optional Image #4: 3DRender: Bruno Haver

Project Overview

The Sands Wine Labels Wine labes has been a Iron winner in the Packaging Design award category in the year 2017 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Giovanni Murgia was recognized with the coveted Iron A' Design Award in 2018, a testament to excellence of their work The Sands Wine Labels Wine labes.

Giovanni Murgia Press Releases

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The Sands Wine Labels Unveiled by Giovanni Murgia

Giovanni Murgia introduces The Sands Wine Labels, a unique and elegant representation of the sand and sea movements, embodying the winery's mission. Crafted with embossing and metallic paper, the labels offer a tactile and visual experience, distinguishing each wine.

Giovanni Murgia Newsroom

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